Pricing your consulting fees by the project can help you connect with potential customers. Many customers like to know that there's a cap on what they'll be spending. Do you like taking your car to a mechanic and not having a clue whether it's going to be $100 or $1000 until you go to pick up the car? Of course not!

By pricing your fees by the project, you can help reassure potential customers. And this can help them get ready to buy, because you've reversed some of the risk. Of course, figuring out how to price by the project takes some strategy. (I go into this in my Consulting Fees Guide.)