Hey, it’s Canada Day and I’m Canadian, so I’m taking the day off. I encourage you to catch up on some posts from the archives. I’ve included a list of quirky posts that use Canadian spellings, like colour:
How to find prospective clients
Life would be a lot easier if clients lined up to buy from you. So why not build a pipeline of potential clients and turn them into raving fans?
How to get testimonials - six tips
Getting testimonials from clients can help build your expert status. Once you figure out how to get testimonials, you can ramp up your credibility. That’s because, when your prospective clients see the words of others who are happy with your services, they’re more likely to believe in what you have to offer.
The one thing you should never do with a check
So you’ve been consulting for a while and a big check rolls in. Ka-ching! You’re set.
But there’s one thing you should never, ever do with a check.
Your best source of new work
Believe it or not, your best source of new work is something you already have. And if you mine this existing resource, you’ll be on the road to success. In fact, most successful consultants turn to this marketing goldmine to keep their busy practices growing.
How commenting on blogs markets your business
Did you know that commenting on blogs is a marketing strategy? Leaving comments on blog posts such as this one is a tool employed by many consultants to drive traffic and attention to their websites.
How does it work?
By leaving useful, engaging comments readers are encouraged to click on your link to find out more about you. And from a search engine optimization perspective, links on other websites that point to your website are a good thing.
Imagine that you’re a copywriting consultant. You come across a post on a professional writer’s blog that discusses the lack of good copywriting these days. You can chime in with some useful, funny commentary that positions
more »When to subcontract - seven signs
When to subcontract - seven signs that it’s time
When you become a consultant, you become more than a consultant. You’re becoming a business owner. That means you wear several hats. As time goes on, it may not make sense to wear every hat. Here’s how to tell when it’s time to outsource.
- You don’t like doing the work. If you really dislike a particular task, freeing yourself from the obligation may have a pay off. Taking the weight off your shoulders allows you to focus on areas of strength and passion — which may leave you with more energy to build up your business.
- You don’t have time.
Feel lonely? Here’s help.
As consultants, we often work alone out of our home offices. This can mean hours alone with our thoughts. At times, being a consultant can be a lonely career! But it doesn’t have to be.
Here are seven tips to help you avoid loneliness.
1. Networking
Networking can be fun, even for introverts! Join business and entrepreneurs’ groups. Plan to attend networking functions far in advance, regardless of your busy schedule.
The trick is to make time for networking even when your schedule is tight. Meaningful social interaction is key to battling loneliness.
more »Use a blog to build your consulting business
Use a blog to build your consulting business. Sound crazy? It isn’t!
It’s difficult, if not impossible, to accurately determine how many blogs are out there. Suffice it to say there at least a hundred million of them! So am I crazy to suggest that you add to the blog frenzy? Well, perhaps.
But what I do know is that there are five key ways that blogs can build your consulting business, and I’ve experienced these benefits first hand.
1. Build your expert status
When you take the time to blog about
more »Should you discount for non-profits?
Should you cut your fees for worthy non-profit associations? One of Consultant Journal’s readers, Walela, recently commented on the consulting fees post:
This is my first consultant opportunity: to consult with
a non-profit that received a grant for a teen mentoring
program. Are the fee formulas mentioned on the site applicable
to non-profits as well? I want to be sensitive to their
financial situation, but not give away my services either.
I don’t agree with discounting rates for non-profits. You’re not a charity - the non-profit is. I suppose
more »8 reasons to write guest posts for blogs
Have you considered writing guest posts for other blogs in your niche?
Here are 8 reasons to write guest posts for blogs that don’t belong to you:
1. Build your expert status
Writing a guest post at another blog is a tangible way to increase
your expert status. By writing a guest post about your
niche, you’re positioning yourself as an expert in the
field, and readers will see you as such.
2. Gain backlinks pointing to your website
When writing a guest post for another blog, be sure to include links within your guest blog post that point to your own website, portfolio or blog. This is an effective way
more »How writing articles can help your business
Writing articles can help your business by jump-starting your
expert status, offering free advertising and building backlinks to
your website.
The first step is to identify a publication related to your niche that may accept your contribution. There are many magazines, journals, trade publications, websites and blogs that would be glad to publish your article. In fact, I’d be happy to welcome your article here at Consultant Journal; I’d love to hear from you if you’re interested in writing articles for Consultant Journal.
Writing articles
more »Buying a netbook - 7 tips
Buying a netbook? Then you could use these seven tips that will help you choose the right netbook.
1. Netbooks explained
Do you really want a netbook or should you be buying a laptop or desktop computer instead? A netbook is a small, lightweight portable computer used primarily for browsing the Internet.
Netbooks generally boast smaller screens and keyboards than
regular notebook or laptop computers. Most consultants use netbooks
as secondary computers rather than as primary computers. Before
buying a netbook, make sure that a netbook suits your
needs.
2. Budget
Buying
more »Start your own consulting business
Start your own consulting business! So you’d like to start your own consulting business; what an exciting time this must be for you. Congratulations on considering becoming an entrepreneur and wanting to find out how to get started running your own consulting firm.
Steps involved in learning how to start your own consulting business
- Choose what type of consulting business you’d like to start.
- Familiarize yourself with what it takes to run this type of business. Will you enjoy it? Do you have the necessary skills? Will the
How to start your own consulting business
How to start your own consulting business can be overwhelming. But figuring out how to start your own consulting business is easy if you take it one step at a time. If you need to know how to get started running your own business, you’ve come to the right place!
Before wondering how to start your own consulting business…
Before wondering how to start your own consulting business, it’s important to consider whether you are a good candidate for becoming a consultant.
Odds
more »How do I become a consultant?
How do I become a consultant? As a new entrepreneur, it’s common to wonder, "How do I become a consultant?" I have written many posts to help you become a freelance consultant, but don’t forget to ask for input from working consultants in your field and community.
How do I become a consultant - First steps
In this digital age, sometimes there’s a tendency to ignore the old-fashioned ways of getting answers to our questions. A smart way to find out how to become a successful consultant is by asking people you
more »Trust - the launching point for your business
As a follow up to the last post on trust as the key to your business success, here’s a great piece on leveraging trust so that you can make the leap to entrepreneurship. Is analysis paralysis keeping you from maximizing opportunities?
It’s easy to get caught up in planning and analysis. After all, we’re overwhelmed with messages about putting together solid business plans so that you can build a solid business. But sometimes, you just need to make the leap. You just need to trust that things
more »Trust - the key to your success
Trust — it’s the key to success in business. If people don’t trust you, they won’t believe you. If they don’t believe you, they won’t buy. If they don’t trust you after they buy, they will experience buyer’s remorse. They won’t buy from you again. They won’t promote your products and services to their trusted contacts.
But how do you build trust? For consultants, it starts with building your expert status. But it’s more than that. You need to build trust into every step of your relationship with your prospective customers, customers, vendors, suppliers, contractors, employees and community. After all, if you want to
more »Build your business: Avoid the send button
There will come a point where you and a client won’t see eye to eye, no matter how well intentioned you are.
Clashes with clients
If you’re finding yourself about to respond to an email that rubs you the wrong way, consider holding off for at least 24 hours.
While it may be tempting to dash off an email right away because you’d like to deal with it promptly or because you feel empassioned in the heat of the moment, hold off for 24 hours. Do write a draft email, but don’t send it until the next day.
Re-reading the original email again the next day may not provoke the same reaction in you, and chances are you’ll
more »Starting a consulting business
Starting a consulting business can be one of the most exciting times of your life. But starting a consulting business can also be a stressful time. When you start launching your own business, you are taking a leap of faith.
Considering starting a consulting business?
There are many reasons why you might want to be starting a consulting business. Maybe you’d like to set your own schedule, work from home, or spend more time with your family. Or maybe you’ve always dreamt of starting a consulting business, and you’re finally considering taking the next step.
Whatever the case may be, congratulations! Just being here at this site
more »12 ways to pump your ego
At times, consulting can be a lonely business. Loneliness can hit home when you have something to celebrate but you don’t have co-workers to pat you on the back! Now and then, it’s important to pause and reflect on your successes. Here are 12 ways to pump your ego.
1. Make a list of your top 8 projects or achievements.
2. Remind yourself why you started consulting in the first place. And while you’re at it, take advantage of your favourite feature of consulting.
3. Schedule a motivational session with another consultant (or a
more »5 age-old ways to grow your business
Consultants are always thinking about growing their businesses. In fact, even when they’re completely booked up, consultants still focus on generating more leads.
Here are 5 age-old ways to grow your business as a consultant:
1. Networking: There’s no better way to grow your business than to get out and network. Networking can be structured, attending a Chamber meet and greet for example, or it can be impromptu, striking up a conversation
more »Start a consulting business
Start a consulting business; it sounds so easy, doesn’t it? In many ways, it is easy to start a consulting business! The trick is to make sure that you’re well-suited to the type of business that you choose to run.
I want to start a consulting business, but…
Some of you might be entrepreneurial-minded, but aren’t sure what type of business to start. There are a number of consulting businesses to consider starting. Take a look at this list and note which ideas appeal to you.
more »Why procrastinate tomorrow?
When you think of procrastination, you may think of putting off small tasks or projects. But over the years I’ve noticed that many people procrastinate big ideas, such as acheiving their career-related dreams.
Putting off your dreams
I’ve been a consultant for over ten years, and I’ve met many people who want to launch their own consulting firms. But while some people actually become consultants, there are others who simply dream of doing it but never actually make the leap.
So what sets the doers apart
more »Getting a business credit card
Getting a business credit card is just another step in the process of becoming a consultant.
Financial institutions are becoming increasingly accustomed to offering financial products to consultants. But if you’re considering getting a business credit card, it’s simplest to apply for credit cards or lines of credit before making the leap into consulting full-time.
If you no longer have an employer, don’t worry. It’s still possible to get a business credit
more »How to start a consulting firm
How to start a consulting firm is a crucial concept that all new entrepreneurs should familiarize themselves with. But don’t worry, learning how to start a consulting firm isn’t difficult. In order to launch a successful new business, it’s as simple as doing research and writing a business plan.
While many entrepreneurs have a background in business, it’s not always the case. Regardless, I always advise new entrepreneurs to write a business plan.
How to start a consulting firm - Is there only one right way?
Some of you may read this and
more »6 websites to build your business
Over the years I’ve come across many websites that can help build your business. Here are six websites that you may find useful when building your business.
1. Twitter - Twitter is a website that helps people communicate "through the exchange of quick, frequent answers to one simple question: What are you doing?" Twitter has become a popular way to let clients–and potential clients–know what’s new in your business. Twitter certainly isn’t for all consultants, but you’d be surprised at the number of consultants who use Twitter to build their businesses.
2.
more »8 reasons consulting rules
Although I’ve been a consultant for over ten years, I can still honestly say that consulting rules!
Here are eight reasons why:
1. Work-Life Balance: Even before I had a family, work-life balance was important to me. I don’t know of any other lifestyle other than working as a consultant that offers such flexibility with few drawbacks. And it’s not just women who want balance, men
more »Is it ethical to run a side business?
Many people dream of becoming consultants. But if you’re already working as an employee full-time, it can be difficult to make the leap into full-time consulting. This is one of the many reasons why you may want to start a side business. But is it ethical to run a side business while holding down a regular job?
Yes, it is ethical to run a side business while holding down another job! In fact, it’s becoming increasingly common for nine-to-fivers to use side businesses as a way to launch into new careers.
more »Top 5 small biz opportunities in the recession
Via Anthill Magazine, here are the top 5 small business opportunities during the credit crunch:
- More skilled workers available
- Good time to cut back unnecessary expenses
- Cheap capital
- Better rates for advertising
- Low prices on capital
For consultants, this can be a fantastic time to be in business. That’s because many companies start outsourcing projects or turning to short term contracts, rather than committing to hiring full-time employees.
Related - Become
more »How to start a consulting company
How to start a consulting company is one of the first tasks you are faced with as a new entrepreneur. Once you’ve figured out how to start a consulting company, you get to focus on the fun stuff: consulting! So let’s talk about how to get your consulting business off the ground.
How to start a consulting company - It all starts with a plan
One of the best ways to get your consulting company started on the right track is to write a business plan (also known as a business concept). In your business plan, you’ll investigate the important questions related to
more »Start consulting
Start consulting! Congratulations, you want to start consulting. Now that you’re considering launching a consulting business, you’re probably wondering where to go from here.
Start consulting
If you’re wondering how to start consulting, you’ve come to the right place. My blog has over 1100 posts detailing how to start consulting.
Whether you want to start your own IT consulting business or whether you’re wondering what type of consultant you should become, I’ve written about it all. The place to launch
more »Consulting business mentor tips
Consulting business mentor tips — for anyone starting or running a business, a mentor can be powerful. The experience of being an independent consultant may seem a bit isolating or overwhelming if you try to do everything on your own. By building a relationship with someone who’s been there before, you can help to avoid common pitfalls and get guidance on your journey.
When I started out in consulting, I didn’t really know anyone else running a business. I knew some freelance writers and designers, but they didn’t really run *businesses*, per se. They took whatever work they came their way and they were just happy to be busy creating. They didn’t
more »Consulting business for sale
“Consulting business for sale!” The answer to many new entrepreneurs’ dreams is to find a consulting business for sale. Some entrepreneurs choose to avoid starting a new business from the ground up by purchasing a business that is already established.
Consulting business for sale
When considering purchasing a consulting business, it’s important to be aware of the existence of work from home scams.
That being said, rest assured that there are a number of legitimate consulting businesses for sale. The simplest way to avoid getting involved with a fraudulent
more »5 must-have marketing tips
Building your consulting business takes ongoing planning — and action. If you aren’t constantly working at finetuning and implementing your marketing plan, you may one day find yourself out of clients.
5 must-have marketing tips
- Know your market. You can’t build a marketing plan if you don’t know your market. Figure out who your potential customers are — and what makes them tick.
- Research your market. Spend some time identifying and analyzing your market. Is the market big enough to support your business? Is there a particular way in which you need to connect with it? Get the details.
- Build
60 Minutes’ Mike Wallace on coaches and mentors
Mike Wallace has been co-editor of 60 Minutes since 1968. Early on in his career, Mike was coached and mentored by Harvard graduate, Arthur Goldsmith.
Mike was working on commercials, but his dream was to work in news. Arthur saw Mike’s potential and encouraged Mike to make the leap toward news.
"Arthur kept on me, and I paid attention," said Mike. "He told me that I wasn’t realizing enough of myself. And finally there came a time in my life when I said, ‘Arthur’s right. He’s right!’ So I gave up everything and it worked out."
Mike’s
more »Writing off business use of your car
Writing off business use of your car can be worthwhile. According to US IRS regulations, you can deduct a number of business transportation and related expenses if you’re a sole proprietor. These deductions can include public transportation and the cost of driving and maintaining your vehicle.
Business and personal use
Most consultants use their vehicles for both business and personal use.
If this is the case, be sure to keep a record of your business and personal mileage. On the first day of the tax year, make note of your starting mileage.
more »How do you become a consultant?
How do you become a consultant? Once you’ve made the decision to run your own business, the question that invariably follows is "How do you become a consultant, anyway?" There are many ways to start running your own consulting business, but the best way to become a consultant is to start by writing a business plan.
How do you become a consultant?
As soon as you decide you’re a consultant, you essentially become one. But before taking the leap and figuring out how to become a consultant as you go along, I recommend putting together a business plan.
more »Work-life balance
I was quoted in various Canadian newspapers today in a piece on work-life balance. The article says that I started my consulting business so that I could stay home with my sons. However, it doesn’t point out that I started the business several years before I even had kids. It was part of long term planning for work-life balance.
Still, many people start businesses once they have children. It’s increasingly popular for women to start businesses during maternity leave, especially here in Canada where mat leave is a year long. I wrote
more »5 reasons why you need a mentor
The power of business mentors can be easy to overlook when you’re busy planning a new career or running your business. But although you may feel you have little time to dedicate to finding and working with a mentor, your success and growth may depend on it.
Five reasons why you need a
mentor
- Expertise
Mentors have knowledge and experience that you can draw upon. Mentors have been there. They are in the position to say, "Have you tried…" and "When I was in your situation, I.." and "Have you looked into.."
- Networking
Mentors
more »Writing off business use of your home
Writing off business use of your home can seem overwhelming. What’s business? What’s personal? Where do you draw the line when writing off business use of your home?
If you run your business in the United States, there are clear regulations and rules set up by the IRS to answer these questions.
Who can write off business use of the home
In general, you may qualify to deduct home expenses if you
regularly and exclusively use your home office as
your main place of business.
Becoming an expert
Becoming an expert can help you bolster your consulting business. After all, as a consultant, you’re supposed to be an expert. If you establish your status as an expert, you should be able to win over more clients and charge higher fees. You should also be able to work more productively, since, as an expert, you know the tricks of the trade.
But becoming an expert isn’t as hard as it sounds. Malcolm Gladwell, in his new book Outliers, says it takes 10,000 hours to become world class at
more »How long does it take to become a consultant?
How long does it take to become a consultant? When considering making the leap into consulting, many people want to know how long it will take to establish their business. In other words, how much time does it take before you can rely on a steady income?
With a well-organized office and a stack of business cards at the ready, many consultants feel prepared to work. But next comes the most crucial step: finding clients. How long it takes to become a consultant depends on how quickly you are able to build your list of clients.
How long does it take to establish your own
more »Become a consultant course - for charter members
Becoming a consultant is one of the hottest topics at Consultant Journal. And many of you have written to me to ask for personal help in becoming a consultant. So I’m pleased to announce the launch of Become a Consultant: How to Make the Leap. It’s an online course designed to mentor you in your journey toward becoming a consultant.
This course has been in the works for over a year. It started out as an ebook and grew from there. In recognition of the many ways that you might learn, the course uses a combination of audio, text,
more »Happy New Year!
Wow, 2009! Happy New Year!
Are you working on some goals for the year ahead? As I look back on my list for 2008, I see that I achieved more than I expected with my business and personal goals…but that my home renovation list has a lot of items I haven’t crossed off! Well, with the diving real estate market, I admit we lost some motivation with our renovations.
But, in terms of my business and personal goals, I’m pretty happy. 2008 was all about pushing my comfort zone and taking the time to invest in myself and my business.
How about you? When you look back at 2008, where did you succeed?
I’ll be talking about my goals for 2009 in my newsletter
more »Getting back to your life
Around the holidays, people start talking about the things that really matter to them. Fun. Friends. Family. Time. Celebration. Giving. Community. We hear less about chasing money and more about putting meaning into life.
When you become a consultant, you have an incredible chance to put meaning into your life. Because consulting offers you the chance to have a lifestyle business, you have the opportunity to build your work schedule around fun, friends, family, time, celebration, volunteering, community building and so on. In fact, many people pursue consulting for those very reasons. Although they charge solid consulting
more »Content Rich - a review
Looking for ways to increase your earnings? Leverage your writing skills. A few months ago, Jon Wuebben sent me a copy of Content Rich: Writing Your Way to Wealth on the Web. Since I started out as a freelance writer, I was curious to see what Jon had to say about writing.
Content Rich is worth a read. If you want to
more »The Consulting Rookie: Overcoming Misconceptions
This is a guest post by Christine Epps. Christine is new to the world of consulting, but she hasn’t let that stop her. Here’s her take on becoming a consultant when you’re still new to the world of work….
Being just 22 years old and a “budding” retail marketing consultant in Baltimore, I constantly meet “senior” consultants and clients who equate my age to my talent. “Oh you’re only 22 years old? So you’ve been doing this for, like, what, 22 minutes? You’re just a baby!”
Not only are
more »Top 5 ways to have a greener business meeting
The top five ways to have a greener business meeting — great green business meeting tips from Planet Green. The point about telecommuting is powerful. Back when I worked for the federal government, I was aghast at all the one-day meetings for which top executives flew in. Going 3,000 km for a meeting you could have in person? Yikes! I just never bought in to the idea that they needed to see each other in person to communicate effectively and bond as a team. It made me very happy, just a couple of years later, to be doing business with companies in California, Colorado, Georgia
more »Holiday cards
Okay…seriously…get your holiday cards out. You’re running out of time. Even if you have no stake in the holidays, this is a prime marketing opportunity to thank your clients for their business over the past year. If you want to avoid the holidays all together, consider sending out New Year’s cards. I did this last year. People aren’t expecting to hear from you in January and so it’s a great way to stand out from all the holiday mailings. In fact, many people called to thank me for the cards and to talk about their business plans for the coming year. If I didn’t have such an interesting campaign set up for this year, I’d be doing New Year’s
more »Finding the energy for a second job or side biz
A second job may sound a bit over the top. I mean, if you’re working at a day job, how could you possibly have time for a second job or a side business? Well, here’s a secret.
The average US resident spends 2.6 hours a day watching TV, for a total of 18.2 hours a week. What if you put just half that time into working at a second job or side business? And that time watching TV doesn’t even account for time spent surfing the web, chatting on the phone, puttering around the house and so on.
I’m not suggesting that people cut out their leisure time. But, if watching TV isn’t paying your bills or putting food on your table or even helping
more »Happy Birthday to me!
Today’s my birthday. And you know what? I’m NOT working today. I’m taking the day off. I’m hanging out with my kids, my husband and my friends today. I’ll be chatting on the phone with friends and family, but I’m not answering business calls or following up on work email. Nope! Today is all about the things I value most.
And that’s why I became a consultant. I take days off all the time. I work when I want to work — and my schedule is a little out of the ordinary. Sometimes, I hire other people to do the work, while I’m out enjoying life. I can’t imagine going back to the nine to five grind in an office some where. Sure,
more »Part-time second jobs - a juggling act
This is a guest post by Seth Holden.
Part-time second jobs can seem like an overwhelming possibility. Many people are even embarrassed when looking for a part-time second job. But with 6.5 percent of the United States population unemployed and bad news seemingly coming every day, a part-time second job can help tremendously in achieving your own personal goals, paying off debt and keeping your family financially secure.
Finding a part-time second job
Part-time second jobs can seem like chameleons, hiding from you. But there are many viable ways to find work. Probably the most
more »Holiday cards
As the holidays approach, it’s a good idea to start
thinking about how you’ll tie holiday cards into your
marketing. My friend Michele shares this experience:
"In November I began thinking
about Christmas, a particular holiday I celebrate. It’s not
tough to think of it early on considering most retailers put out
their holiday wares immediately following Halloween! As I walked
past a Christmas card aisle, I contemplated skipping the chore.
That is, except for my clients. I believe the holiday season is the
perfect time for consultants to market themselves while sending
well wishes to their clients.
Top 5 credit crisis questions
Via Credit.com, here’s a top 5 list of credit crisis questions. Although they recommend setting aside three to six months of expenses in an emergency fund, I tend to be a bit more conservative. I recommend six to nine months of expenses — but I do emphasize that we’re talking about basic expenses and not your restaurant, Blackberry with Internet or vacation expenses and so on.
Trying to deal with the credit crisis?
more »Consulting might be better than a raise
Consulting may be the most immediate thing you can do to increase your income, if you already have a job. Previously, I mentioned that consulting can be a rewarding second job that potentially beats the stock market. Well, it may beat trying to get a raise, too.
Let’s say you make $75,000 a year. In a recession, it may be hard to convince your boss to give you even a cost of living increase. But, with inflation rising, perhaps you feel you need five percent to keep pace. That’s $3,750 a year. In an immediate sense, it may be practical to simply do an extra 100 hours of consulting each year at $37.50 an hour (which is a rock bottom rate in my part of the world).
more »Daily fees for a consultant
Daily fees for a consultant — I was at my entrepreneurs’ group meeting recently, when another consultant mentioned that they typically bill $1500 to $2000 per day. Someone else piped up and said they’d just hired a consultant for much more than that. Several people turned to me and asked if those were typical daily fees for a consultant.
Well, it depends. A freelance poetry editor probably doesn’t make as much as a financial services industry wealth management consultant. Rates vary from industry to industry and by market to market. And some people need to bill for preparation they do in advance of being hired by the day, whereas others
more »Second job delivers better than stock market
A second job may beat investing in the stock market. Yup, you heard me right. Let’s say you pick up a side job at $8 an hour and you work eight hours a week. By the end of a year, you’ll have earned $3328 from your second job. Now compare that to the stock market.
ROI from a second job
If you invested $66,000 and got a consistent rate of return of five percent, you’d match the returns from that second job. You might be in a better tax situation, but let’s not consider that for a moment. If you don’t have a magic way to put $66,000 in your pocket right this moment, a second job may be the best option you have
more »Barack Obama’s top 5 tech promises
Via TGDaily, here’s a list of Barack Obama’s top five technology promises. Throughout the campaign, I was intrigued by how the Obama team used the ideals of Facebook technology to rally the troops. Or, rather, Obama’s team delegated the power to the troops, enabling the troops to build the cause. Many people have talked about Obama’s Facebook presence, but I was more intrigued by his friendship with Chris Hughes, one of Facebook’s founders. Hughes left the social media company to join the Obama campaign
more »How to set fees for independent contract work
How to set fees for independent contract work — I’ve had a flurry of requests for information on this topic. With the way the economy is right now, many people are interested in figuring out how to price their contract work. If you’re one of them, take a look at my post on setting consulting fee rates or, for something more in depth, check out my Consulting Fees Guide. Month after month, those are the most popular pages on this site, so I know many of you are keen to figure out your rates.
Do you have any general questions
more »5 tips for digital holiday cards
Holiday cards can help market your business. But they involve a lot of paper and postage. Many small businesses have turned to digital options to help cut costs and waste. Still, an email may not have the same impact as a paper card. Here’s how some businesses mitigate the effects of boring email greetings:
- Hire a graphic designer. If you’re planning to send a lot of cards, you might want to invest in the services of a graphic designer. A designer can create an HTML or PDF-based greeting card — or even a webpage.
- Send text emails, but direct people to a web-based
Happy Hallowe’en - but get those holiday cards!
Happy Hallowe’en! Enjoy! But, tomorrow is November 1st. So start getting ready with those holiday cards. if you want personalized holiday cards or discount Christmas cards, you need to get moving. Holiday cards are a great way to remind clients you’re still alive — and to thank the clients who keep you going. So, party tonight, but get those cards tomorrow!
Related to holiday cards and greeting cards
more »
New covers for my guides
Several great things happened to me yesterday. I’ll share a few of those things with you now.
My graphic designer delivered new covers for Discover Your Inner Consultant and Consulting Fees: A Guide for Independent Consultants. I think these new graphics do a much better job of conveying the content you’ll receive. I’m working on imbedding the graphics into the actual PDFs now.
I also received a parcel yesterday. My sample print copy of Consulting Fees came in the mail. I’m really impressed with the print copy. Now
more »Think you could be an expert?
New to consulting or not, many people have a hard time thinking of themselves as experts. "Expert" sounds so serious. But, really, to be an expert, you just need to know more than someone else.
Think about it. Many of us have family or friends we call on when our computers are on the fritz — and some of us are those family or friends! For the most part, these people aren’t world class computer tech support experts. They’re simply people who can help us out of a jam. They’re people who know more than we do. (Except when it’s my family calling me, in which case I’m the expert., apparently.)
To be a consultant, you need to position
more »5 tips for choosing a mentor
Working with a mentor can help you move ahead in your business and personal lives. Via Enrichr, here are five tips for choosing a mentor.
I thought it was gutsy to say that sometimes you need to pay for
access to a mentor:
Pay for your
mentors. If you have the
resources there are many more accomplished people willing to mentor
you for the right price. Choosing your mentor doesn’t mean
the mentor has to benefit you altruistically.
The value of mentors
Do you have a mentor? Greats like Richard Branson, David Beckham, Mozart and Oliver Stone have drawn from the influence of mentors. By working with a mentor, you can tap into the proven experience, network and knowledge of someone established in your field.
If you don’t have a mentor, try approaching someone whose work you admire. In most cases, the potential mentor will be flattered. Even if they’re too busy to take you on, they may be able to point you in the direction of another potential mentor.
Over the course of my career, I’ve worked with several mentors. Along the way, I’ve also mentored several people. I get a lot of satisfaction out of helping
more »Christmas jobs - starting looking now
Christmas jobs — whether you’re self-employed or working for someone else, it’s not unusual to pick up a seasonal job over the holidays. But, if a "Christmas job" is on your holiday wishlist, start looking now. The best jobs go fast and, with the current economy, employers may be a bit choosier than we’ve seen in recent years.
Why get a Christmas job?
Many people opt for seasonal jobs, since they get discounts. Still others want to soften the blow of holiday bills or pay down existing debts. I know many consultants who pick up second
more »Easy, sure-fire way to meet 400 people
Succeeding as a consultant becomes easier when you know a lot of people. Those people can become clients, provide testimonials and references, and give referrals. But how do you build up a strong network? Here’s an easy, sure-fire way to meet 400 people a year.
Go to one event per week. Spend two hours at the event. Every 15 minutes, have a real conversation with someone new. By the end of the year, you’ll have met 400 people.
Of course, to include those people in your sphere of influence, you need to connect in a meaningful way. That means you have to do more than just "work the room".
more »People listen to higher fee advice
People are more likely to follow advice from expensive consultants, according to a post forwarded to me by Tony.
It makes sense. People who charge higher fees are simply perceived as "better". When I was starting out, I thought it made sense to charge the bargain rate of $35 an hour for my consulting. I soon realized that this made me look junior. In fact, the higher I’ve raised my fees, the more clients I’ve landed. (Granted, I do have to follow up on the promise of those higher
more »5 reasons to send business holiday cards
It’s not December, but I’m already thinking about business holiday cards. Whether you celebrate holidays during December or not, sending an annual greeting card can help market your business. Here’s why — business holiday cards will help:
- Generate goodwill. It’s a great way to greet your clients, vendors and other contacts in a non-salesy way.
- Brand your business. By including your logo, slogan and business name, you reinforce your brand.
When you can’t close deals
Closing deals is a basic sales skill. If you are having problems closing a deal you need to figure out why. Then you need to pinpoint the problem and fix it.
For example, if you have a tendency to speak in a monotone or speak too fast, you may be undermining your own effectiveness. So, practicing a better "sales voice" could prove helpful as skill in communicative ability is often closely associated with closing a deal.
Verbal delivery is just one example. You may have different things you need to look at. They key is to discover the flaws and work on improving them.
If you are having
more »How to close a deal
Closing a deal is critical to success in sales and business. If you are not closing deals then you will not be generating revenue! So take a little time to learn the basic sales skill of closing a deal.
First, make sure the person who is being pitched clearly understands your service. If the client is not sure about what he or she is buying they probably will not purchase. This is why you need to paint a clear picture of the service. Asking the buyer if there are any questions or concerns can eliminate this problem. Of course, clearly and concisely answering the buyer’s questions helps,
more »Postcard giveaway contest!
The online printing company UPrinting.com has offered to sponsor a special contest for Consultant Journal readers. They’re offering 500 free 4×6" postcards to one lucky reader.
The winner of the postcard printing contest can choose any of Uprinting.com’s stocks, including the eco-friendly 13pt recycled cover stock, 14pt gloss cover or 14pt matte cover. Shipping is included if you live in the United States or Canada — if you’re elsewhere, you’ll need to pay for shipping.
If you’d like to enter
more »Becoming a freelance writer - contracts
This is a guest post from Laura-Jane Koers. She’s been writing a series on becoming a freelance writer.
Finding Bigger and Better Contracts
With a number of freelance writing gigs under my belt, I was on a quest to land bigger and better contracts.
I applied for a number of projects, and the learning curve was steep.
What Works and What Doesn’t
I quickly learned what works and what doesn’t. For me, honesty is key. I don’t pretend that I’m
more »Give me one good reason
On Fridays, I usually offer up a top five list. Well, today I’d just like to give you one thing: one good reason for becoming a consultant.
This afternoon, I’m taking my kids to a neighbour’s birthday party. Yup. It’s Friday and I’m going to be eating cake, wearing a party hat and playing games with my kids and their friends. And I won’t be skipping out of work or taking precious holiday time to do it. Heck, for the morning, I’m planning to play with my kids, too.
And I’ll let you in on a little secret: I do this all the time.
Sure, I sometimes work odd hours, but I do so on my own terms. And the reward is that I can spend
more »Second jobs and recession proofing your life
Picking up a second job or side job — or starting a side business — can be a good way to recession-proof your life. Via NPR, here’s a list of ways to help yourself weather the storm of a recession. They didn’t specifically mention second jobs and side businesses (such as consulting), but I’ve talked before about how second jobs can help you get ahead. There are tons of reasons to have a second job, especially when the economy is looking a bit shaky. (Or incredibly shaky.) I’ve given examples of side jobs, but I have to admit that consulting
more »The secret formula for business growth
Ever feel like you’ve got the weight of the world on your shoulders? Sometimes, consultants feel like they’re carrying a heavy load. After all, if you’re in business for yourself, you may be trying to do everything from sales to accounting. But there’s a secret formula that can help you.
It involves a little math. I won’t apologize for that. But you don’t really have to understand the math to get the point. A guy named Metcalfe worked out this law. You just need to get the idea — not the math.
The secret formula involves relationships. If you’re an independent consultant and the only person in your business, you have no relationships.
more »5 reasons to create a startup
Startups…consulting tends to be a fairly low risk
business endeavour, but sometimes it paves the way for other
opportunities. According to this list of five reasons to create
your own start up, an article from the Social Science Research
Network says that:
…entrepreneurs who
succeeded in a prior venture (i.e., started a company that went
public) have a 30% chance of succeeding in their next venture. By
contrast, first-time entrepreneurs have only an 18% chance of
succeeding and entrepreneurs who previously failed have a 20%
chance of succeeding.
So, although most consulting businesses
more »Should you charge PayPal fees?
I recently got bids from subcontractors. One of the subcontractors noted that, if I wanted to use PayPal for payments, I’d need to pay an additional five percent. Five percent of the contract! Yikes!
For a $100 contract, that would be $5. For a $500 contract, that’s $25. You get the idea. Ouch.
But that’s not the thing that stuck out for me. It’s
that applying a PayPal charge violates
PayPal’s user agreement:
4.7 No Surcharges.
You agree that you will
not
Becoming a freelance writer - part 3
This is a guest post by Laura-Jane Koers, who
recently leaped into the world of freelance writing. See her series
on
becoming a freelance writer.
Once I confessed to the world that I wanted to become a freelance writer, the world responded. (Well, my world responded, anyway!)
more »Why you need a contract
You want to sign a contract?! Why on earth do we need to sign a contract? Can’t we just do this on a handshake? Can’t I trust you?
Well, you could but both parties are leaving themselves wide open for potential hassles that a signed and agreed upon contract would eliminate. If you feel nervous asking your clients to sign a contract, consider these points:
- Contracts provide a description of responsibilities. Rather than suffer through the confusion of wondering
Sponsor me in Run for the Cure
Those of you who’ve been following my newsletter (subscribe above right) know that 2008 has been all about expanding my comfort zone. I’m doing all sorts of things that I wouldn’t normally do. Well, as part of that, I’m taking part in the Run for the Cure on October 5th. Proceeds go to the breast cancer foundation. Last year, on that weekend, I was recovering from a C-section and celebrating the birth of my second son. I’ve made a lot of changes this year and have had one of the best years in my business, too.
I invite you to sponsor me in
more »Becoming a freelance writer - part 2
Becoming a freelance writer — here’s part 2 in a series on becoming a freelance writer by Laura-Jane Koers. My hard drive failure delayed publication. Since we last heard from Laura-Jane, she’s been in the recording studio for CBC Radio! That’s Canada’s public broadcaster. Laura-Jane will appear on Definitely
more »5 reasons to use weird business cards
Via ezinearticles, here’s a list of the top 5 reasons unconventional business cards work.
One of the best business cards I’ve ever seen was for a software company that based its technology on mathematics related to cubes. When you pressed down on the sides of the business card, the die cuts helped the paper fold into a cube. This reinforced the idea and gave people a reason to hang on to the card, perhaps to show their friends. In fact, I only recycled the card a few weeks ago, even though I met with their marketing department around 2002.
Related
more »When to terminate a contract
Perhaps you avoid using a contract because you believe that a person’s word is more valuable than any piece of paper. Well, perhaps that works for you. But what if you want to get out of a deal and you’ve only got a verbal contract? How would you defend yourself, if the client sued to get you to deliver?
Despite all best intentions, sometimes consultants and clients have a hard time working together. For example, if a consultant is repeatedly ignored or challenged on advice, the consultant and the client may not be meant for each other. If the differences can’t be worked out, then it may
more »What you need to know about contracts
If you consult, freelance, do work for hire or otherwise provide services, you should be using a contract.
Why use a contract
There are many reasons for two parties to enter into a professional services contract. The main reason would be to establish rules and parameters. Without a professional services contract, a venture might descend into disorganization or confusion. To avoid this, a professional services contract clearly defines all aspects of the work to be performed. Of course, the contract needs to be comprehensive in order to be effective.
What to include in a contract
- A
Five reasons to back up your hard drive
I usually post a top five list on Fridays. Well, I’ve been very busy with a hard drive crash that took place last weekend. My poor Acer laptop finally kicked it. The hard drive died. And it took a little piece of me with it!
Well, it’s not so bad. I back up my hard drive on a fairly regular basis. And I was able to pull my Outlook file off the hard drive before it died.
I’ve lost data before. It’s awful. It’s not a life trauma, but it isn’t exactly fun either.
Five reasons to back up your hard drive
- Losing data may disrupt your work.
- Trying to crack a dead hard drive can be expensive or time consuming.
- Losing
Check your email less often
How often do you check your email? A lot?
Stop checking your email every time a message comes in. Start scheduling time to read and respond to email.
Frittering away 15 or 30 minutes several times a day can put you behind schedule. And, most of the time, reading and writing email is non-billable work. So you’re spending time on something that doesn’t even make you money.
Resolve to only check email at key points of the day, or if you’re waiting for a specific message. And, if you must write and read email throughout the day, at least build it into your quotes for clients — or focus on email messages that make you money. Messages that result in
more »Becoming a freelance writer
Becoming a freelance writer — I’m sharing this guest post by Laura-Jane Koers, who previously wrote about leaping out of your comfort zone. In addition to leaving the West Coast to remodel a house on Prince Edward Island, Laura-Jane has decided to become a consultant and freelance writer. Here’s part one of her story about the transition.
Becoming a Freelance Writer: Embarking on a New Career as a Consultant
I had a normal childhood in most respects. But while my friends
more »How increasing your rates affects earnings
Have you ever stopped to think about how your consulting fees affect your earnings? A while ago, I asked "How often do you increase your rates?" I mentioned that, if you increased your fees by 5% a year for 10 years, you could go from $50 an hour to $81.
How does that affect your annual earnings? Let’s say you were billing 20 hours a week for 48 weeks a year. So you started at $48,000 a year. And you increased your rate at 5% a year. Now you’d be earning $77,000 a year — for working the same number of hours.
And what if you’d increased your rate 6% a year?
more »Friday 5: reasons you’re procrastinating
Via Lifehack, here’s a list of reasons you’re procrastinating. I spent some time thinking about this one:
The inability to make decisions
also contributes to procrastination.
I don’t have trouble making decisions. (Although, if
you’ve ever seen me order from a menu at a restaurant, you
might think otherwise.) But I do sometimes have trouble trying to
get things "right". So, over the years, I’ve learned to build
in opportunities to refine the work I do. I’d rather
Should you give clients your IM account info?
Several times a day, I chat with friends, family and partners via instant messenger services. I sometimes even chat with clients. But, as a general rule, I don’t give my IM account info to clients.
Instant messaging makes you seem within a client’s arm reach. Whereas they have no idea what you’re doing when you don’t immediately answer a call or email, instant messaging services make you look like you’re *right there*. And that’s a little too close for comfort when I’m juggling multiple clients and trying to get work done.
Still, for my best and most trusted clients, I make exceptions. These are the people who’ve been working with
more »More ways to find new clients
As much as you enjoy the business of your regular clients you still need to pick up new clients in order for your business to grow and remain stable. But, acquiring new customers can sometimes prove difficult. This is why a few deliberate steps need to be taken in order to boost new clientele.
- Use freebies and giveaways to stimulate interest. Offering free samples of reports or articles (even via the mail) can provide customers with a taste of what you offer. This can lead to picking up new customers who may have otherwise passed on your services.
- Use business cards. Never underestimate the
Top 5 reasons consulting resembles back to school
In my part of the world, it’s back to school time. Next week, school starts up and I’ll breathe a sigh of relief as the streets of my beloved downtown empty of tourists. Finally, I’ll be able to easily wander Robson Street (which has the 5th most expensive retail rents in the world) and the ever outstanding Stanley Park…without needing to weed my way through tourists and students. I’ll hang out at Starbucks Corner, although I far prefer to get my latte
more »A note about comments
Thank you all for the comments you make here on Consultant Journal. It’s great when we get a discussion going and your comments add value for other people reading the site.
However, as this site has become more popular, I’ve seen an increase in comments that fall somewhere between obvious spam and genuine content. I feel compelled to address this.
Comments are welcome
- Got questions? Feel free to post on the site. Chances are that someone will chime in with hep.
- Disagree with me? Comment away! Alternate viewpoints are more than appreciated.
- Agree with me? Think I should win the Pulitzer Prize for
Setting SMART goals
Setting SMART goals can help you grow your business. Although I’ve been setting goals for years, I only recently learned about SMART goals. (Granted, the system I was using before was pretty similar.) My friend Melanie recently helped me outline some SMART goals for my business.
SMART goals are:
- Specific - who, what, when, where, why?
- Measurable - what gets measured gets done, right?
- Attainable - pick goals that are achievable, given your abilities and constraints
- Realistic - you
How to support Consultant Journal
From time to time, some of you ask how you can best support this site. I appreciate your interest. Of course, this site is chiefly a labor of love and I’ve made both the Consultant Journal newsletter and hundreds of articles available for free.
I do earn money from the ads on Consultant Journal. That has allowed me to invest in building the site, upgrading web servers, pay for hosting and build new online tools.
Really, to support this site, all you need to do is just keep visiting, taking part and telling your friends. But, because some of you want to know what else you can do, I’ve put together some ideas. The key thing is to get the word out about this site. More
more »How to consult like a Starbucks latte
When you go to Starbucks and order a latte, what are you really paying for? Milk, sugar, espresso and a cup? No way! You’re participating in the Starbucks experience.
As you hit the door, you smell the aroma of coffee. You’re in a perfect coffee-toned world, where soft jazz and comfy chairs await. In placing your order, you get to put your personal stamp on your beverage of choice. You wait by the end of the counter for a drink served up to your specs. In short, when you go to Starbucks, you’re claiming 15 minutes for you, your wants and your way of being.
Take that Starbucks experience and apply it to your consulting. Stop producing products. Start providing
more »Out with Bootstrapper’s; in with…
I’m no longer giving away The Bootstrapper’s Bible with newsletter subscriptions. As of right now, you’ll receive Six Tips for Jumpstarting Your Expert Status when you sign up for the Consultant Journal newsletter. (See top right.)
Why the change? I really believe that most of you will see more value from help with growing your reputation as an expert. After all, consultants are "experts".
If you already subscribe to the newsletter, you’ll be receiving these tips in this month’s newsletter. You don’t need to sign up again.
Related:
more »What Julia Child can teach you about business
Famous cook, author and TV host Julia Child introduced millions of people to the art of French cooking. But would you believe she didn’t learn to cook till she was in her late 30s?
Julia Child had a wide variety of interests. She played basketball in college, then worked as an advertising copywriter and freelance writer. Later, she worked on secret projects, including making sure sharks would not blow up underwater munitions. After marrying a prominent diplomat, she moved to Paris. There, inspired by her husband’s interest in fine cuisine, she studied at Le Cordon Bleu cooking school.
It
more »Guest post: making the leap
For many people, surviving and thriving as an independent consultant means making changes. Sometimes, as part of those changes, you need to push your comfort zone. Doing so may mean giving up your regular job for life as a full-time consultant, addressing fear of the phone, speaking in public, making
more »Friday 5: reasons to work for yourself
This week’s top five list is actually a top seven list. I’ve been talking about stepping out of your comfort zone lately, so, why not mix up the Friday 5? Just kidding. This list of seven reasons to work for yourself by Daniel was just so good that I didn’t want to limit myself.
Given the way gas prices have been headed, you might be interested in point 2: no more commute.
I barely use my car. I work from home, meet clients near my home and typically shop online for office equipment. When I do drive, it’s to a warehouse or big box store — which
more »When you hate your job
Most people work for other people, not for themselves. As a consultant, I count myself lucky that my time is my own. But what if you’re stuck in a job you hate?
I’ve never had a job I hated completely. I’ve always been able to find something about the job to like. But that doesn’t mean I never suffered or that I never wanted to quit. In fact, I’ve left jobs I couldn’t stomach. There’s a reason I work for myself, right?
If you’re working in a job you dislike:
- See if you can work from home for even a few hours a week. Some time
Consulting through the rearview mirror
In the business world, the
rearview mirror is always clearer than the windshield.
– Warren Buffett
He’s not kidding. It’s always easier to see what’s behind you than what’s ahead. We all make mistakes and, in retrospect, it can seem like we should have done something different.
When I think back to my early days in consulting, I remember a client who wanted me to work for $15 an hour, a fraction of my regular consulting rate. I had a day job, so I didn’t feel desperate for money. And it sounded like
more »Dealing with work you dislike
In my post on fear of the phone, I brought up the fact that a phobia can affect your business. Well, it isn’t just a fear that can affect your business. A mere dislike of something can affect it too!
How many times have you put off doing something, simply because you don’t like it? I know I’ve fallen victim to this. For example, I don’t like formatting my customer newsletter. It’s a pain. But I’ve found ways to deal with things I dislike.
Dealing with work you dislike
- Outsource it
Fear of the phone
Many people resist starting their own consulting business because they’ve got a fear of the phone. I’ve met more than one person who couldn’t stand the thought of having to make calls to clients. Well, after my post on fear of public speaking, I decided to look into other fears that might hinder the success of small business owners…and fear of the phone stood out.
Via Peter Benson, I discovered a simple exercise for overcoming phone fear. It’s
more »Changing the world through consulting
I’m changing the world. Really. I absolutely believe that. My consulting business is changing the world.
How so?
I focus on helping high tech companies ready their products for the
marketplace. In doing so, I help my region move away from its
primary resource economy and toward a knowledge economy.
My marketing plans make businesses money, so they can pay their staff. That means I help people generate incomes with which they can support their families.
My business plans help people get their businesses off the ground or back on course. I help people pursue their dreams.
I hire other consultants to work in my business, giving me the chance to mentor
more »5 ways to make money from web data
Via CP Development, here’s a list of five ways to make money using data extracted from the web.
I’m not entirely convinced by #1:
- Extract a list of your prospective customers (from a business directory, professional association website, competitor’s reference list …) and employ sales force to offer your products&services via email, telephone or postal mail. Sweep the entire prospective market for as low as $1,000!
I’ve been in marketing for a long while. I’m not sure you can do a *great* job of sweeping
more »When you don’t know enough
Over the past couple of weeks, I watched as a good friend — a consultant — struggled with delivering her latest project, a new course. I’d seen her go through this before. I’d always come forward to give suggestions and to offer my moral support. But she still felt overwhelmed and uneasy…even when she finally developed a super end product on time and with great fanfare. She always emerges on top, but getting there is a huge battle for her, when it comes to developing courses and teaching them.
Last night, I asked her if she’d ever considered taking one of the adult education courses at a local college. I mentioned that I took the certificate before
more »Robin Williams on getting paid
I just heard this Robin Williams line:
Carpe per diem - seize the check.
Once you’ve set your consulting fees, make sure you have a good contract to help you collect them. Establish some basic business policies, so that you don’t turn into a line of credit for your clients. Follow steps to collect
more »Do you need to like public speaking to sell?
After my post on public speaking, some of you naturally wondered if there was a connection to selling, especially since I linked to a post on sales skills. Well, yes and no.
Yes, it helps if you can speak in public. You can speak at tradeshows, conferences, seminars, meetings, teleseminars and so on. You can teach courses and get up in front of people all the time.
But, no, you don’t have to be great at public speaking. You can manage clients via direct mail, email, phone calls, one-on-one meetings, conversations and
more »How I overcame fear of public speaking
Does the thought of public speaking make you feel ill? Fear of public speaking is called glossophobia.
I’m not a shy person. Far from it. I’m a classic ENTJ. For many years, I thrived on speaking in public. But, one day, I was asked to give a presentation to a group of three people. When I got there, I realized that I’d run into two of the people before. I knew one of them had it in for me. That made it difficult to start talking. To make matters worse, at the end of the presentation, one of those two people accused me of breaking the law during my
more »The joy of the experience
One of my closest friends took me to task recently. She said I’d got too wrapped up in my earnings and measurable results and that I was losing sight of the big picture.
And she was right.
See, I’ve been having a great year, earnings-wise. But I kept pushing that bar higher and higher.
And so I just never felt like I was as good as I could be.
I kept changing my definition of success, in my pursuit of achievement. Whatever I said was good enough last week, suddenly wasn’t good enough this week. I needed to do more.
Well, if there’s anything to appreciate, it’s a good friend. And my friend told me point blank that I was being
more »Friday 5: top 5 extrovert careers
Via Yahoo, I stumbled across a list of the top 5 careers for extroverts. Yikes, the highest paying career cited is still only $80k! That’s not exactly what I’d call a hot career. Granted, I suppose you can move up the ladder from there — into management and senior management — but it’s still not what I’d consider hot. I’ll give them the benefit of the doubt and assume that, by HR specialist, they meant someone who is still not in middle management.
In contract, I know a human resources consultant who charges $225 an hour.
more »Working at home with a baby
Working from home….imagine baby tucked into a sling or crib, while mom types away at a keyboard, leads a teleconference or assembles products. You might wonder if working from home really turns out to be so ideal or if it’s just a pipedream.
I’ve been working from home since before I had kids. But working from home with a baby is not the same as when it was me, my latte and I. Still, I’ve managed whiplash, renovations, a move, more renovations, a second pregnancy and a second baby. And I’m still happily working from home. Here’s how:
- Look for tradeoffs.
Wikinomics — a book I just read
I just finished reading Wikinomics by Don Tapscott. It’s about the second generation of the web — Web 2.0, where mass collaboration emerges. Facebook, Flickr, LinkedIn, even this blog, when people make comments.
When people collaborate, a static webpage comes alive. This blog wouldn’t be nearly as vibrant without the contributions of readers. I cherish all the comments my readers make and encourage you to take part. You’re part of
more »Dealing with clients who want a million changes
Have you ever run into a client who wants a million changes to every project you deliver? You know the type…nothing is ever quite good enough. You could go through rounds and rounds of revisions and still never be quite good enough.
If you’re working on a quoted project or flat rate basis,
revisions may eat up your time…and your profits. So how do
you keep a lid on changes?
• Define your project scope in your legal contracts.
• Outline rates for work outside the project
scope.
• Let your clients
Are you confident enough to consult?
Working in consulting requires a certain degree of confidence. After all, if you’re not confident in your abilities, you’ll have a hard time persuading clients that you know your stuff.
But what if you’re not a particularly confident person? What can you do to become more confident?
Tips for increasing your confidence
- Prepare. Remember the Boy Scout motto, "be prepared"? Well, if you’re ready to do your work, meet with a client or hand in a report, you’ll come across as a more confident.
- Dress for success. Putting on professional clothing can make you feel more successful. It’s like a uniform.
- Stand
5 things not to do in a downturn
It’s Friday 5 time — a top 5 list to kickstart the weekend. Via Business Week, here’s a list of the top 5 don’ts for a downturn.
Those of you who know how I feel about consulting fees won’t be surprised that I agree with #4:
4. Don’t discount.
Cutting your rate just makes it look like you were joking the first time around. Either you’re serious about your fees or you aren’t.
more »What Michael Jordan can teach you about business
I recently wrote about what Steve Nash can teach you about business. Justin Beller commented that greats like Churchill and Michael Jordan can also offer wisdom.
Curious, I decided to check out Jordan. I love this Michael
Jordan quote I found on ESPN:
I’ve missed more than 9,000 shots in my career. I’ve
lost almost 300 games. Twenty-six times, I’ve been trusted to
take
Managing payment delays
Sometimes, despite your best efforts, you may run into a period where clients are late in paying. Perhaps it’s not your fault that clients have paid late and you’ve been good at giving clients a short credit window. So what do you do when you’re faced with a delay in payment?
- Take steps to collect any other outstanding payment
- Get other clients to pay a deposit
- Set up an emergency
How long do you give clients to pay?
How long do you give clients to pay? When I set up my consulting contracts, I specify that payment is due at key milestones. I take a certain amount upfront and, depending on the size of the contract, I invoice about every two weeks or at key delivery points. However, I don’t give clients 30 or 60 or 90 days to pay…unless they’re prestigious "brand name" clients, such as a Fortune 100 technology firm that told me, up front, that they’d take net 90 days to pay.
But, for the most part, I expect clients to pay right away. I will delay further work if payment is late.
more »Do you work weekends?
It’s the weekend…are you working? Do you want to be working?
When you’re an independent consultant, time should be your own. You can determine when you want to work — and if.
But I know many consultants who work weekends because their clients call them with rush jobs. When the phone rings at 4 pm on a Friday, it can be tempting to say "Yes", if the money is good enough.
I’m not immune to this. I’ve taken on my share of weekend jobs. But, when I do, I charge rush fees, rather than my usual consulting rate. Sometimes that means triple my normal rate or more.
And
more »Friday 5: making more money
Via Flying Solo, I found a list of ways to set business goals. I loved their example list for making more money:
- Charge a lot more;
- Speak for money;
- Create a high-end product to sell (or multiple products);
- Work with different clients who expect you to charge a lot more;
- Sell someone else’s related product for a commission;
- Go totally online and remove your overheads.
As a consultant, I’ve pursued several of those ideas —
more »What Steve Nash can teach you about business
What Steve Nash can teach you about business
Basketball MVP Steve Nash has had some phenomenal successes in his career. I recently read this quote from Nash, who grew up just a few hours away from me:
People have always doubted whether I was good enough to play this game at this level. I thought I was, and I thought I could be. What other people thought was really always irrelevant to me.
So, if you’re suffering from concerns that you’re not good enough, not successful enough, not talented enough or anything else, stop worrying about the rest of the world for now. Focus on yourself.
more »Should you drop your rate to build a client list?
You quote on a project, but the prospective clients says you’re too high. You were really hoping to land this client and now the money seems less important than the prestige. You’re just starting out and your client list is pretty slim. Should you drop your rate?
No way. If you discount your rate to get the job, it tells the client that your first quote was inflated. It also means that you’ll never be able to charge them your full consulting fee rate — they’ll always expect you to cut your fees.
If you really want to build your client list, do volunteer work for a charity. There are tons
more »5 steps to a wonderful life
This week’s Friday 5 comes from John Wesley — the top 5 ways to build a wonderful life.
#5 was especially meaningful for me:
Work Towards a Dream You’re Passionate About
Even if your life isn’t
perfect, you can always build towards a goal you’re
passionate about. If you aren’t building towards something,
you’re probably stagnating.
I’ve achieved so many of my dreams
Convincing clients to buy again
You may have heard of the Pareto principle, where 80% of your revenues will come from 20% of your clients. I’m not sure how true that holds for consultants, but it’s always seemed pretty likely to me. While it’s good to find new customers, it’s a lot easier to build strong relationships with current clients so they will buy again. Heck, they bought from you the first time. So how do you do it?
Speedy delivery makes a great impression. No one wants to wait forever for a project to arrive so it is critical to deliver on time, if not ahead of time. Depending on the kind of work you do, the quicker your clients receive their
more »What a greasy spoon can teach you about business
Once in a while, I have lunch at a market near my home.
There’s a struggling greasy spoon that has changed owners
several times. I’ve never ordered from the greasy spoon
because their menu looks like this:
spaghetti
chicken
- burgers
- sushi
- potstickers
- meatloaf
- pasta with your choice of 10 sauces and three meats
- teriyaki with your choice of two carbs and three meats
- pizza
- all-day breakfast
- salad with your choice of three meats
- and so on
The greasy spoon has pictures of all the foods hanging above and around the counter. Some of the food actually looks pretty good.
more »Independence Day
Happy Fourth of July to my US readers! While you’re celebrating Independence Day, I’m thinking about my time as an independent consultant. I’ve talked about Independence Day before, but let me emphasize this year’s reasons that I love consulting.
5 Reasons I’m Happy to be an Independent Consultant
- Consulting brings work-life balance
- It allows me to work
Do you do windows?
You open an email and it’s a forwarded message from a trusted colleague:
Bob’s a long time friend
of mine and his business is looking for someone who can do
"windows". I know you usually do consulting, but they’re
desperate to get going and they can pay handsomely, if you can
start right away. They value a referral and they don’t have
the time to look much further. Can you do windows?
So, do you do windows? It’s funny how many of us say, "Yes, I
can do ‘windows’" even if it’s not part of our
core skillset. The
How to automate your home business
With any small business, it’s possible to get caught up in administration. Consider taking steps to automate your business processes, so that you can focus on paying work.
How to automate your consulting business
- Develop "boilerplate" responses for emails and proposals
- Implement a customer relationship management system for handling incoming leads (like calls and emails)
- Give clients a small discount to incent them to use Paypal, email money transfers and similar methods to pay you
- Pay your subcontractors by Paypal or email money transfer
- Outsource low-skilled, repeating tasks, so that you can focus on higher paying work
Do
more »Friday 5: top 5 uses for extra income
Although my consulting income tends to be pretty stable, I sometimes have months where I earn more than I expected. I have an emergency fund and enough cash flow that I don’t need to bank all the extra money. I recognize that some people have feast or famine cycles, but I’ve been working long enough for things to be steady.
So, what do I do in the months where I have extra money? Here’s a top 5 list of my "spends" for the first half of this year:
- I
Side jobs - 10 ways to get ahead
Want to get ahead? Consider taking on a side job. Working at a second job is often a great way to:
- Pay down credit card debt
- Save for a downpayment
- Build up an emergency fund
- Top up your retirement fund
- Get your consulting business or other small business off the ground
- Eliminate your student loans
- Save up for a car
- Get money together for a dream trip
- Have a dream wedding
- Have cash on hand for the next year of car insurance, home insurance or anything else you’ve been planning to finance.
I started consulting
more »Whose fault when clients pay late?
When clients pay late, do you blink? Do you assume that it’s just part of doing business? Or that it’s the fault of your client?
Is it your fault when clients pay late or not at all?
Sorry to break it to you, but it may be your fault when clients pay late or never pay at all. Some reasons clients fail to pay on time:
- You never put the contract in writing
- You failed to meet the contract terms
- You haven’t got confirmation of the client’s receipt of your project delivery
- You didn’t send a formal invoice
- Your contract doesn’t penalize late payment
- Your contract doesn’t go over payment
Fit 4 Two partnership - Mompreneur workbook
I’m pleased to announce that I’ve partnered with Fit 4 Two to offer Discover Your Inner Mompreneur to thousands of new parents. Headed by Melanie Osmack, Fit 4 Two is a leading chain of stroller fitness, prenatal fitness and postnatal fitness providers.
I first learned the word "mompreneur" from Fit 4 Two owner Melanie Osmack. Melanie turned her personal training consulting business into a franchise,
more »Magazines West readers: welcome!
Magazines West readers — thanks for stopping by. Consultant Journal was mentioned during Magazines West yesterday — in the Best Business Practices for Freelancers session.
If this is your first time here, welcome! Here are some of the most popular articles on the site:
more »Discover Your Inner Mompreneur: choosing a mom biz
Consultant Journal focuses on the wonderful world of independent consulting, freelancing and contract work. Given the success of Discover Your Inner Consultant, I’m pleased to announce the soft launch of…
Discover Your Inner Mompreneur
Designed for moms who want to run businesses — for a few hours a week or for a full-time, full-scale endeavor — the Discover Your Inner Mompreneur workbook features information,
more »See how easily you can make more
As I noted last time, lazy consultants can make more, simply by changing the words they use to describe their work. You might be thinking that some clients are sure to walk away if you raise your fees. Well, some clients may be put off by your higher fees. But even if some of your clients leave, you can still make more money.
How you can make more even if you lose work
Let’s say you’ve been happily billing 20 hours a week, for a total of 80 billable hours per month. You’ve been charging yourself out at $35 an hour. So you make about $2,800 a month.
You
more »The lazy consultant’s way to make more money
Making money — that’s a key reason you’re a consultant, right? You’re not doing this for free, are you? So what if there was a way for you to make more money for doing the same work, without any added effort? Well, there’s a simple way to do that.
Here’s how to make more money
Change the words you use to
describe your work.
Several years ago, I attended a professional association meeting.
The topic was setting fees for freelance writing. The speaker asked
the group to do a show of hands to represent the fees they
charged.
- 2 people said they charged $125+ an hour
- 2 people
Top 5 biz mistakes that drive people crazy
This week’s Friday 5 comes from Escape from Cubicle Nation: the top 5 nitpicky mistakes that drive me crazy.
Well, they drive me crazy, too!
Sharing an email address with your spouse.
Ugh. Please. Get your own email, even if it’s through Yahoo or Gmail. You should eventually have your own website and thus domain, but, please, don’t send email from janeandbob or, worse yet, BobandHisGreatDogJake.
Not including enough information in the "About Us" page of a website.
No kidding. I don’t
more »Aligning your work with your values
My community grocery store was having a green Earth fair this past weekend. My husband and I wheeled the kids through the booths, stopping to check out the yoga demonstration, the hybrid car and a few other displays. At one booth, I chatted with someone from an organization that aims to connect city people with the farms that grow their food. I mentioned that, many years ago, I worked for the government as a marketer of agri-food — value-added agricultural products.
The farm fellow asked me what I was doing now. I explained that I run my own marketing consulting company and that my experience in marketing agri-food had led me to look into what other value-added products I could
more »How to make the leap to full-time consulting
- Moonlight. You can test the waters without plunging in by starting your consulting business while you still have a regular job.
- Build an emergency fund. Whether you decide to fly solo or not, you can benefit from having a few months of expenses set aside in an emergency fund.
- Set up your home office.
- Launch a website.
Top 5 mistakes that will ruin your efforts
It’s time for the Friday 5 list. Via Softopedia, I found a top 5 list of mistakes that will ruin your efforts. The list is aimed at personal fitness, but it’s extremely relevant to the health and fitness of your business, too!
The top 5 mistakes:
- Fail to plan
- Set unrealistic goals
- Do too little
- Do too much
- Starve yourself
Okay, I know most of you aren’t starving yourselves to become consultants. But you do need to make sure you’re focused on pacing yourself. It’s okay
more »How a bad client made me money
A bad client can turn into a money maker. How’s that? Get rid of the bad client and implement a new policy.
Early in my consulting career, a prospective client asked to hire me for 30 minutes, just to see what I could do. It was late on a Friday and I figured I could use the extra money to splurge on dinner. The guy sent over a deposit within the hour, since he was in a tower down the road. I got to work and delivered the mini project on time.
The client phoned me back and said he loved my work. But now he wanted to see what I could do in 15-minutes. Realizing that administration of the project would soon overtake the time of the project, I declined. I immediately implemented
more »Warning: troublesome clients are
Heed the tale of the troublesome client. The one who:
- starts off with a demanding email, saying that they desperately need help by this weekend
- tries to lock you into an hour-long "interview" on the phone, once you respond to that email
- insists that the project is a five alarm fire
- but can’t afford to pay you what you’re quoting and asks for a discount
- tries to get you to tell them what to do before they sign a contract
- says they can’t possibly get you a deposit in time
- tells you they’ve already interview half a dozen consultants and "no one seems to know enough to handle this"
If
more »Business opportunities from home
Business opportunities from home can make a real difference in
your life. Working from home offers the chance to make money, keep
costs low and achieve work-life balance. But how do you separate
business opportunities from home business and work from home scams?
Take a look at my post on how to
identify work from home scams for pointers.
Finding work you can do from home may seem like a real
challenge. But millions of people work from home, at everything
from making jewellery and providing childcare to running
multi-million dollar
Friday 5: 5 reasons your business is failing
Via Lockergnome, this week’s Friday 5 looks at the top 5 reasons a PC consulting business may be failing. I know most of you are not in the business of computer tech consulting, but take a look at the article anyway. It may ring true for you.
I especially liked his tips about clients who try to drive down your consulting fees:
Haggle me once, shame on you, haggle me twice, there’s
more »Are you ready to rumble?
When you leave the world of paid employment and become a consultant, you need to change the way you think. That means no more Mr. Yes Man. (Or Ms. Yes Woman, as the case may be.) Upon becoming a paid expert — a consultant — you need to start standing up for your own beliefs. And you won’t be credible unless you stand your ground.
Over the course of your independent consulting career, you’re going to run into people who:
- Knock your consulting fees
- Question the approach you’re taking
- Tell you you’re wrong
- Argue that they’ve got a better idea
- Decide not to implement your recommendations
Sometimes,
more »Friday 5: ways bad reviews help
This week’s Friday 5 comes from Marketing Pilgrim: 5 ways negative reviews can actually help you.
I can’t say enough about tip #3:
Fix the problem.
Research suggests that a customer
will tell ten people about a negative experience with a business.
However, if you fix the problem to their satisfaction,
they’ll tell twenty people how happy they are!
This tip is talking about evangelical customers. I’m one of them. If I love a product,
more »5 critical keys for your website
These days, just about any business needs a website. But if that website lacks tools to maximize opportunities, your income and business growth will be impeded. To be successful, your website needs to include certain elements:
- Contact Information. How else will you receive sales inquiries? Always include email or other contact details so people can get hold of you.
- Opt In Email. A little space for people to submit their email address so as to receive product and promotional updates can generate many sales down the road.
- "About Us" Section.
Could you be making more doing something else?
If you’ve been working at your consulting business for a while, you may want to take another look at the business you’re in. It’s possible to get so wrapped up in what you’ve always done that you forget to take a look at the broader field. Sometimes, you can earn money from adjacent markets or by repositioning yourself.
When I started out, I was a freelance writer. After a while, I realized that I often spent a huge amount of time doing research, project management, communications planning and marketing strategy development. I repositioned myself as a marketing
more »Second anniversary of Consultant Journal
I’m all for celebrations. So here’s to the second anniversary of Consultant Journal! I started this blog on May 19, 2006. Since then, I’ve written hundreds of posts on everything from sales skills to consulting fees. I’ve added a couple of products — a consulting fees guide and a workbook to help you discover your potential in consulting. I’ve answered countless emails and responded to hundreds
more »Top 5 ways to mean business
Tax time isn’t that far behind us and, well, you just know it’s going to be sneaking up again. Via the IRS website, I found a guide to telling whether your business is a hobby or not.
But, let’s look at things another way. What are five things you can do so that you run your business like a business and not like a hobby?
- Focus on profit — make decisions designed to help you make more money from your business. As always, set your consulting fees so that you make money.
- Pursue
10-minute strategy for making money
This year, I’ve tried to maximize my earnings while minimizing the time involved. This is because of injuries from a car accident and the time crunch involved in raising a young family. I’m happy to say that I’m getting more bang from my time than ever before.
Since the New Year, I’ve been focusing on a new strategy for making more money. I set a timer for 10 minutes and do nothing but revenue-generating tasks for that time. I’m not sure where I first hear the idea — probably The
more »Travel time charges
What do you do about travel charges, when a plane is delayed? Ella posted a comment in my article about billing travel time charges. She wrote:
I am a consultant for now (my client said that he will make me an employee after a trial period, but didn’t specify how long). I recently had to go on a business trip with him for 3 days and not sure how to bill for it. The cab picked me up @ 6:30 AM on Monday to take me to airport and after we landed we went to see the client and then company dinner. After that to hotel (did a little work on computer as
more »Did you sleep in late again?
The consulting life can be awfully decadent sometimes. Work when you want. If you want. How you want. Where you want. In whatever clothes you want. But sometimes that lifestyle can get the better of you…meaning it’s time to get yourself in gear again and reset your natural rhythms.
For me, that became painfully clear on September 11, 2001. I woke up around 10:30 am Pacific that day. I got up, drank some coffee, checked my email…saw some message about the WTC from a friend. Thought it was something to do with her work, since she was an emergency preparedness planner.
more »My top 5 business interests
Via Trevor Speirs of MyTechnologyCompany.com, I found a top five list of business interests. And that got me thinking about my own interests.
I’ve got a list of my passions on the website of my marketing company, but what about right this very minute?
So, off the top of my head:
- Improving productivity
- Social proof in a business context (I talked about this in my recent newsletter — you can sign up in the top right of this page)
5 ways to promote your business online
It is safe to say that the Internet provides a valuable resource for promoting a business. Thanks to the World Wide Web, even a small localized business can reach hundreds of thousands of potential customers. Of course, this will require taking certain steps to drive traffic to your site. Here are five ways to do just that:
- Search Engine Optimization. If your website is not prominently placed in the top 30 listings of the major search engines then your business will be at a significant traffic disadvantage. This is why link building strategies, such as submitting links to web directories, are highly recommended.
Are you ready to talk numbers?
When you walk into a meeting with a client, are you ready to talk numbers? Whether a client wants to know your hourly rate or your quote for an entire project, you need to have a handle on your numbers before you meet.
That’s not to say that you need a firm estimate for a project. You should never give a firm quote without having time to think a project through. However, you need to understand that a client will want to have an idea of a project’s cost. You’ve got to have a plan for handling questions — and objections — about your fees.
When a prospective client asks me about my fees, I tell them my hourly rate, but add that my rate isn’t nearly
more »Top 5 business trends
Via Nuwire, here’s a list of the top five business trends:
- Outsourcing
- Exporting
- Senior living
- Global tourism
- Internet-related business
Add those to your list of ideas for consulting businesses, whether you’re trying to Discover Your Inner Consultant or simply reposition your existing business.
As a consultant, I am certainly
more »More on staying true to the cause
In Stay true to the cause, I talked about meeting the goals you set when you started your business. In the past few years, I’ve found a great way to stay true to my goals. I outsource — to other consultants.
Yep. I focus on what I do best and try to hire other people when time or experience prevent me from "doing it all". I’ve learned that, if I can hire others to help me meet my goals, I’m still going to meet my goals.
To hire other people, I’ve had to loosen up a bit. I used to think that no one else could possibly deliver the same work that I can. Well, I was
more »Stay true to the cause
Consulting can give you the freedom to do anything you want. Take Fridays off. Be home for your kids. See matinees. Take your aging parent to the doctor’s office. Semi-retire. Travel the world. But are you really staying true to the cause?
IT consultant Alex Williams notes that he originally aimed to take Fridays off and meet some other goals. Still, he often finds himself working Fridays. But he notes:
What I didn’t fully understand - and it didn’t take long to figure out - was that I was the one and only person
more »Stay true to the cause
Consulting can give you the freedom to do anything you want. Take Fridays off. Be home for your kids. See matinees. Take your aging parent to the doctor’s office. Semi-retire. Travel the world. But are you really staying true to the cause?
IT consultant Alex Williams notes that he originally aimed to take Fridays off and meet some other goals. Still, he often finds himself working Fridays. But he notes:
What I didn’t fully understand - and it didn’t take long to figure out - was that I was the one and only person
more »Top 5 ways to hide ugly Google results
Have you ever looked yourself up in Google? More importantly, have your clients ever looked you up in Google? Would they be happy with what they find?
If you’ve got a common name, like Tony Wong or Joe Smith, you may not be worried about Google results for your name. However, what if you have a unique name? Will your online history haunt you?
Fortunately, with a little work, you can promote "good" results to the top of the search engines. Here’s how.
5 ways to push good search returns to the top of search engines
- Get your own website — and be sure to include your name.
- Submit articles to online directories, such as
Client humor
Via Adverbatims, a real gem of a site, I found this quote:
#381- "If I give you approval, what can I still
change?"
(Client, Marketing
Manager)
Clients aren’t the only people who say funny things, but the above quote cracked me up. I’ve run into clients who’ve made some pretty interesting demands
more »What’s the scariest thing about consulting?
I jumped into consulting when I was still wet behind the ears. My mom bought me a t-shirt that said, "Fear: the thief of dreams". She saw me as a risk taker.
Well, I wouldn’t say I was fearless or that I had nothing to lose. But I was confident in my goals. I’d been planning my launch into consulting for a long time. And I became a consultant a little bit at a time. I’d figured out what consulting I should do, written a business plan, set my consulting
more »Top 5 reasons to join LinkedIn
Do you use LinkedIn, the social networking site for business? If you don’t, you may be missing a valuable opportunity to make connections and increase your visibility.
5 reasons I use LinkedIn:
- I’ve made a lot of connections — ranging from new clients to people with whom I wanted to do business.
- The site’s features make it easy for me to get introduced to high-profile people, with whom I previously wouldn’t have known how to get into contact.
- The privacy settings allow me to manage what information is available to the public — and I can make sure I’m not
The power of customer service
Customer service can make an incredible difference in professional services business, such as consulting. Regular Consultant Journal reader Tony Rose blogged about his experiences with customer service at a major department store. I especially liked Tony’s last paragraph:
No matter what business you are in, excellent customer service will help you win and keep loyal customers. Even when your prices are higher, people are willing to pay more for convenience, quality and peace of mind.
As you go through the process
more »Sparkline — a word I learned
Sparkline. The word stood out when I was reading Tony Rose’s Decision Support Analytics blog recently. I’d never heard of a sparkline before. So I went looking for a definition. Apparently, Edward Tufte invented the sparkline. He defines sparkline on his website as "data-intense, design-simple, word-sized graphics", but I prefer the explanation over at Wikipedia,
more »Top 5 ways to thank your customers
Via Fast Company’s Innovation blog, I found the top 5 ways to thank your customers. I’d like to draw your attention to #3:
3. Use your data base for them, not against them. Select a loyal customer at random and surprise them with a free gift or a discount. Refrain from congratulating your customers for being loyal with yet another sales pitch. Just send the gift.
Fantastic. My phone company recently used a similar ploy. They called and discounted my monthly bill by $8, simply because I’d been loyal. This
more »Where’s Waldo? Creative thinking.
Where’s Waldo? On a Vancouver roof! You may have run across Waldo, the bespectacled, stripe-shirted guy, at some point in the 80s or 90s. Well, a Vancouver art school student has constructed a giant Where’s Waldo character on a Vancouver roof to make her own Google Earth game.
What’s this got to do with business or consulting? Well, the art student has taken something that’s "been done" and given it a twist. You probably thought Waldo
more »A little mistake that cost a consultant $2875
Excited about closing a new consulting deal, Edward rushed to start the job. Mary, a VP at a local software company, had agreed to hire him to develop several sales tools to help sell software to call centers. He worked furiously on the new project for several days and fired off a draft and a status update at the end of the week.
Edward* didn’t hear anything for a few days, so he waited a little longer. At the end of the next week, he followed up with a phone call. To his surprise, he heard an unfamiliar voice. “Uh, I was looking for Mary,” he said, uneasily. “Oh, Mary’s no longer with the company,” replied the voice.
Although Mary had agreed
more »Mixing business and friendship
Consulting tends to be a people business and people like to do business with people they know. Every so often, you may be approached to by a friend who has a great personality but makes a lousy business partner.
Many years ago, I fell ill and knew I wouldn’t be able to complete a project. My client knew one of my friends and asked if I’d feel comfortable with him finishing the project. I said I wasn’t sure he’d be a good candidate. But the client was desperate to have someone put the finishing touches on my project and couldn’t wait for me to recover (it was a major health issue).
Well, the friend – let’s call him Joe – had some
more »Major site outage…ouch
For unknown reasons, my site crashed this past week. Ouch! I was out of town and I don’t know if that had anything to do with it. It crashed the last time I was out of town, too! I’m sure most of you have little interest in my web server, but I did want to let you know that Consultant Journal is still around!
Posts you may have missed include:
more »Top 5 ways to thank your partners
In running a business, I run into numerous situations where I owe a thank you to someone. More often than not, that person is a vendor — such as a graphic designer, printer, paper supplier, accountant, coach, advertising rep or web developer. The reasons to thank them can range from receiving a referral to a cost-saving tip.
Top 5 ways to thank your vendors
- Send a real thank you card. In this electronic age, a handwritten card will make your thanks stand out.
- Refer them. Connect your vendors to others with similar interests or needs. A great benefit is that you build a community.
Should you break an NDA to woo a client?
You’re in the middle of a meeting with a prospective client. You want this client’s business so bad it hurts. But the prospect has asked the million dollar question: "Who are your clients and what have you done for them?"
It’s tempting to rattle off the names of your clients, the problems they faced and the things you’ve achieved for them. But providing too much detail may put you in ethical, if not legal, hot water.
If you’re under a non-disclosure agreement, you can’t identify your client or provide identifying information about their business
more »Keep a calculator handy
Years ago, I took Philosophy 101. I thought I was a pretty good student. One day, the prof asked if anyone had a calculator handy. I said, "Why on earth would philosophy students have calculators?" The prof replied, "Well, surely you people take other courses!" It was all pretty funny back then, but I’ve since learned to keep a calculator handy.
I do most math in my head. But, if you’re in a meeting with a prospective client, a calculator can help you work through sales deals. You can estimate costs, hours, margins — anything that involves numbers. A calculator can help you decide whether to take on a job or whether to negotiate a better deal.
If
more »Friday 5: Top 5 reasons marketing drives you crazy
This week’s Friday 5 comes from Lauren Tarne at the Go Big Network: Does Marketing Make You Mental? The Top 5 Reasons That Might Be the Case.
As a marketer, I love reason #1:
Collateral Confidence
— You depend on
your business cards, letterhead, tri-fold brochure and basic
website to do the marketing for you.
Business cards, letterhead, brochures, websites and even ads and direct mail are just marketing tools. There’s
more »Achieving a 4-hour workweek
Back in December, I noted that I was planning to read a book by Timothy Ferriss called The 4-Hour Workweek. I read the book in early January and have finally got around to implementing some of the ideas.
Although I don’t advocate everything in the book, it certainly got me thinking about ways to streamline my work processes. In fact, since reading the book, I’ve hired two subcontractors to work on projects
more »Do you need a laptop computer?
I’m a computer junkie. I’ve had a computer since I was about eight years old. Before that, I used to stand in the computer section of Sears, pining for the chance to play the Pac-Man clone. However, as much as I love computers, I held out a long time before moving up to a laptop.
In fact, even though I was consulting in the 90s and early 2000s, I stuck with a desktop. I did all my work from home and rarely had a need to bring a computer anywhere. But, a few years ago, I decided it might be nice to be able to take a laptop computer to the library, hotels, vacation destinations and even my parents’ house.
Still, most of the time, I find packing up my computer
more »How often do you raise your rates?
This morning, I was astonished to discover that someone I know has been charging the same consulting fees for TEN years! Ten! And, not only that, this consultant only charges $50 an hour!
Yikes! If this consultant had merely increased fees at the rate of inflation, they’d be charging $61 an hour now. I mean, $50 today was worth about $40 ten years ago.
Not only that, by keeping rates flat, this consultant hasn’t allowed for any increase in skills or experience. Do you know more than you did 10 years ago? Do you do your work better? Faster? I would hope so!
In fact, if this consultant had increased rates at 5% a year, signalling a strong belief in
more »Friday 5: stranded at the airport
This week’s Friday 5 covers the top 5 things to do while stranded at the airport. Consultant Steve Woodruff provides several goofy ways to spend your time in the airport terminal.
I haven’t travelled for business much recently, but, in 2003, I went on a big sales jag that saw me to Des Moines, Chicago, Oakland, Miami and a few other places. In my case, a laptop loaded with a few games was enough
more »Your sphere of influence
As consultants we can often get caught up with finding the next contract, but are we looking in the right place? Although important to garner new clients, sometimes we let our past clients wither away. It’s easy to do as we get caught up with one contract after another. It’s unfortunate though because our past clients can offer up referrals or simply have more work for us, this is known as our “sphere of influence”.
For example, real estate agents are consultants that specifically market themselves to their sphere of influence. They know that success in their industry is built on a foundation of past
more »Green with envy?
It’s St. Patrick’s Day, which has me thinking about all things green. And, speaking of green, are you someone who falls prey to consulting envy?
If you’re self-employed (or even just thinking about it), it’s easy to think everyone else is doing better than you are. I know I’ve fallen into this trap. I frequently compare my business to that of a friend. But my friend doesn’t even work in consulting! She doesn’t have a business model remotely similar to mine. Yet I often find myself comparing my own business to how well I perceive hers to be doing.
Guess what, though? I recently discovered that I make more money than my friend does. And
more »Friday 5: why avoid sole proprietorship
In starting and growing a consulting business, you face many decisions. One of the earliest decisions you need to make involves the structure of your business. Should you set up a sole proprietorship, partnership, corporation or some other structure? Nina Kaufman offers this discussion of the reasons to avoid sole proprietorship.
However, even if sole proprietorships offer some drawbacks, you shouldn’t beat yourself up for running one. Incorporation involves a higher level of organization, record keeping and business management.
more »Staying on top of receipts with Neat Receipts
Tax time always tests my organizational skills. I collect dozens of business receipts in a month. Many of these are from retailers that print with disappearing ink. Typically, tax-collecting agencies prefer readable receipts should you—I shiver even mentioning it—ever be audited. Thankfully, a friend of mine told me about a solution, Neat Receipts.
This small machine scans your receipts, helping you stay organized at the office, at home and even when you’re mobile. As Neat Receipts say
more »Measuring and defining success
After more than 10 years in consulting, I’ve gone through a lot of goal-setting exercises. Some of those goals included:
- planning a consulting business
- graduating from an entrepreneurship program
- getting my first client
- achieving part-time success
- leaving my full-time job
- making more than I did in my full-time job
- securing my first "Fortune 500" client
- moving into new business areas
- teaching at the college level
- establishing recurring revenue
- subcontracting work
- and so on.
However, no matter what my successes, I’m tempted to look at my revenues.
more »Firing different types of clients
Via Christopher Hawkins, I found this post on firing 11 different kinds of clients. I especially liked his advice about the "Slow Pay" client who doesn’t pay on time.
As I’ve mentioned before, I don’t tolerate clients who miss payment deadlines. I have a pretty strict process that I follow when a client doesn’t pay. I really think far too many consultants are generous with payment terms. It doesn’t make sense. When you go to McDonald’s, can you walk away with a $3.99 combo
more »How much experience do you need for consulting?
I have a bit of a baby face. Always have. Hopefully, I always will. And that baby face has sometimes been the bane of my career, since people seem to think I’m younger than I am. "Aren’t you a little young to be a consultant?" people sometimes asked when I was starting out. Um, no.
You see, to be a consultant, you don’t need a set amount of experience. You do need sales skills, consulting skills and some past successes on which to build. You need some references and perhaps some contacts. But you don’t need a specific amount of experience.
Of course, the consulting
more »Happy Leap Day
Happy Leap Day! If you’ve looked at the calendar, you may have noticed that today is February 29th, a leap day. 2008 is a leap year.
The next leap day won’t show up for another four years. So, if you have some sort of business dealing for which you’d prefer not to notice anniversaries, do it today. You won’t have to worry about it for another four years!
Seriously, though, the leap year does have an effect on business. If you work in a salaried job, you might have noticed a small change in your pay. If you
more »Can self-employed people get credit?
Whether you’re self-employed or just thinking about it, you might be wondering how you’ll fare when you try to apply for a credit card, loan or mortgage. Fortunately, creditors are increasingly coming up with new credit products for the self-employed.
Self-employed or not, you’ll run into problems getting credit if you’ve had problems with credit in the past. So request free credit reports from credit bureaus, so that you can check to see what your credit history looks like. (Note: in Canada, you can obtain these credit reports by mail for free via Transunion
more »Create your own holiday
Via Marketing Idea Blog, here’s a great idea for marketing your business: create your own holiday.
But how do you create your own holiday?
- Pick a holiday related to your business or cause. For example, October 23 is Mole Day — which helps promote moles to people interested in chemistry.
- To ramp up publicity, send out some news releases on the subject. A media outlet or blogger may pick up your announcement.
- Consider sponsoring an event to celebrate your special day. For example,
Do you ever send out your resume?
One of my subcontractors recently asked me if she could add my client’s name to her resume, since she’d been doing work for them on my behalf. "No problem," I replied. "But why are you sending out a resume to solicit consulting work?"
My friend often sends her resume to prospective clients. If that works for her, fair enough. But I never send my resume when I’m trying to land a client.
Why? When I’m trying to land a deal, I’m acting as a business. I’m not an employee. I happily point prospective clients to a custom-written bio, my website, testimonials and references. These tools serve a similar purpose, but they’re
more »Friday 5: time-saving Word tips
I use Microsoft Word for all my written projects. I found this list of five Microsoft Word tips that can save you time. I love the tip about getting Word to autotype words and phrases you use on a frequent basis. If you’re spending 3 seconds three times a day to type a particular phrase, that’s 39 minutes a year, based on a five-day work week. If you do this for nine other phrases, that’s six and a half hours a year! Wow. Imagine what else you could do with that time.
Of course, I always convert time to money. I like the idea of making
more »Is renting a problem for the self-employed
Working as a freelancer or consultant can sometimes raise the eyebrows of landlords. They sometimes worry that you’ll be unable to pay the rent month after month. Although such a scenario can occur with people no matter what their employment situation, some landlords get a bit antsy when they hear the words "self-employed" or "freelancer".
So, if you’re on the hunt for rental housing, what can you do? Well, before I ever owned my own home, I ran into a building management company that hesitated to allow me to rent. To put their minds at ease, I:
- offered a bigger deposit
- asked if they wanted to see past bank statements to confirm
Results of the first Consultant Journal newsletter
Have you signed up for your free copy of the Consultant Journal newsletter? Last week, I sent out the very first copy to 653 readers. And all but five people have decided to keep receiving the newsletter.
What did we discuss in the first edition?
- Staying in touch with clients year-round
- Promoting your business for free
- Getting a head start on tax time
Sign up for your free consulting tips
Make sure you get your free copy of the next Consultant Journal newsletter. Sign up using the easy form at the top of this page. Your email address will only be used to contact you about Consultant
more »Should you start consulting in a recession?
Recession. Market downturn. Doom. Gloom. If you pay attention to newspaper headlines, you may be wondering if you should give up your consulting dreams right now. In spite of all the negative headlines out there, a recession may actually be your ticket to success. That’s right — consulting in a recession can be a great idea.
I started consulting in the 1990s. As a result, I’ve seen the Japanese banking fiasco, dot-com crash, September 11th fallout, stock market contraction and the drop in the US dollar, among other things. Each one of those scenarios posed potential difficulties for me and my clients. Yet I’ve kept my head above water (and a roof over my head)
more »Friday 5: top 5 tax mistakes
April is just around the corner…start thinking about your taxes now. Via AOL, here’s a list of the top 5 tax mistakes. Tip #4 refers to getting receipts for charitable donations. Ever since I realized the tax benefits of charitable donations, I’ve moved to a system where I will only donate if I get a receipt.
I no longer drop coins into Salvation Army pots, donate canned food to food banks, give bottles to charities or sponsor people in walkathons and the like. I instead send the donation to the charity in question and request a tax receipt. Because of the tax benefits, I’m
more »Free Suze Orman ebook - great for consultants
Via GetRichSlowly.org, I learned about an ebook giveaway on the Oprah Winfrey site. For Valentine’s Day only, the Oprah site is offering a free copy of Suze Orman’s Women & Money ebook. (Scroll to the bottom of that page.) Whether you are a woman or a man, this ebook has some great advice for consultants. Orman discusses the need to set your consulting fees at a professional level.
I’ve only read a few chapters,
more »How to save when you work freelance
When you make the jump to full-time consulting, you’ll find your earnings may not be the same every month. You might have lean times during the winter holidays, but go gangbusters in the spring. After a while, you get used to it and you’ll be able to budget accordingly.
But how do you save when you have such an unusual cash flow situation?
- Add up your monthly revenues for the past 12 months
- Divide by 12 (this gives you the average)
- Build a budget around that average
- Dip into your emergency fund or use your line
Where to buy contract templates
I often receive a flurry of emails from people interested in legal advice. I’m not a lawyer and I can’t provide legal advice, of course. But I understand that many of you need help with consulting contracts, invoice templates, non-disclosure agreements and so on. After doing some research, I’ve formed a relationship with US Legal Forms.
US Legal Forms was founded by attorneys. The firm has several attorneys on staff to maintain the
more »Is it okay to miss a deadline?
At any given time, consultants face a ton of deadlines. These range from the minor to the major:
- Answering a ringing telephone
- Responding to incoming emails
- Sending out replies to requests for information
- Putting together quotes and RFPs
- Meeting project milestones
- and so on
When you’re dealing with a client, though, is it ever okay to miss a real deadline, such as a date set for delivery of a project?
As with all things, it depends. If you’re going to miss a deadline because you’ve planned poorly, you’re going to suffer. If this happens to you on even an occasional basis, you really need
more »Friday 5: worst product ideas ever
Via TechEBlog, here’s a list of the 5 worst product ideas ever. It just goes to show how important it is to vet your ideas before you launch a business. If you’re thinking about starting your own consulting business, be sure to do market research and financials. Before you invest any money in your new venture, test the waters. You might want to start consulting as a second job,
more »Beating post-holiday debt
February can be a tough time for anyone, let alone consultants. Holiday fun has ended. Everyone’s back to work. And the bills are rolling in. Many people take advantage of January debt holidays from their credit card companies, only to scramble to come up with the money in February.
In the past, I’ve discussed how to use consulting to get out of debt. I’ve mentioned the best ways to pay down debt.
But, if you’re at the end of your rope, give your credit card company
more »VOIP and Internet charges
Amy wrote to me to ask about Internet and VOIP charges. I don’t know much about US telecommunication rules, so I’m putting her question up for my readers:
I have a general question - we are an IT company in Vienna, VA using shared office space, but with a very old PBX which will not allow us much flexibility. We want to use VOIP., instead, and ride over our internet connection BUT the owners of the building insist on charging us a fee (fine!) of $50 per phone (3) to do this — isn’;t this double billing, since we are already paying for the bandwidth for our internet? Anything in our FCC rules which prohibit this?
I
more »Productivity killers
If I had to calculate how much time I’ve wasted online, I’d be pretty embarrassed. Sometimes, it’s easy to feel like you’re working when you’re sitting at your computer — and doing nothing of value. Five minutes spent here and there replying to non-work email, sending instant messages, posting messages on Facebook or even surfing the web can really add up. Even as I type this, I’ve got two instant messaging conversations going on in the background. Granted, it’s not exactly the middle of my workday, but it’s still slowing me down.
However, I’m not sure this is much different than work before these things were invented. I’ve
more »What the heck is the Friday 5?
Wondering what I mean by Friday 5? That’s just my short hand for the top 5 list I run every Friday. I’ve written several Friday 5s, since introducing
more »Friday 5: why email addresses are useless
Think you’ve got a good small business customer relationship management system going, just because you have a database full of email addresses? Think again.
Top 5 reasons email addresses are useless
- To be truly valuable, leads need to be qualified
- You need permission to contact people — otherwise, you’re spamming
- An
Friday 5: why email addresses are useless
Think you’ve got a good small business customer relationship management system going, just because you have a database full of email addresses? Think again.
Top 5 reasons email addresses are useless
- To be truly valuable, leads need to be qualified
- You need permission to contact people — otherwise, you’re spamming
- An
Following your own body rhythms
When I got into consulting, I was thrilled by the idea of waking up when I wanted. Even today, I love being able to set my own hours. I can work late at night, in the afternoon, on weekends — whenever it suits me.
Some people like the idea of being able to work by their own body rhythms (also known as circadian rhythms). I’ve never explored the scientific side of those sorts of rhythms, but I do know that I function much better when I start working at 10 am than when I start at 6 am, no matter how much sleep I got the night before. In fact, when I was a teenager
more »Freelance rate | Rate for freelance work
Freelance rate — if you’re wondering how to calculate a freelance rate, it’s much the same as calculating consulting fees. You’ll end up with a rate that’s approximately 2 or 3 times what you’d make per hour at a regular job, once you’ve accounted for benefits, vacation, sick leave and so on. See our consulting fees article for a step-by-step guide.
Freelance rate sound too high?
When you first work out your fees, you may think they sound high. But, once you consider all the costs you must absorb,
more »Friday 5 — business qualities of introverts
If you’re an introvert, you may think you’re at a disadvantage when it comes to building a business. After all, aren’t extroverts the best people to sell services, nurture client relationships and network? Well, according to Coachville, introverts offer business qualities.
I’m not really an introvert, but I’ve seen many introverts succeed in consulting careers. Those introverts usually succeed by differentiating themselves.
Top 5 introvert business qualities
- Focus on getting to the point in meetings and personal interactions
- Interest in solitary activities,
Become an e-learning consultant
Regular reader Harold Jarche has published an article on becoming an e-learning consultant. It’s an excellent overview that even provides information on typical consulting fees.
Harold’s article is of particular interest to me, because of my own background in e-learning. I previously developed computer-based training programs for a major hydro-electric company, before moving into course and course material development for education and careers organizations. I’ve also taught courses, including one on Writing for
more »Independent consulting | consulting business
Independent consulting — the freelance life — appeals to many people. But, when you go into independent consulting, you aren’t quite doing the same thing as someone who works for a big consulting firm. Sure, you’ll still be consulting, but you’ll be wearing several other hats.
As an independent consultant, you’ll need to manage your own business. That means you’ll be in charge of marketing your services, finding clients, making sales, getting paid and managing projects and relationships. You may need a richer set of skills than someone who just shows up for work.
more »Too much debt | Debt too much to handle
Too much debt? In today’s world of cheap and easy credit, many people end up with too much debt. If you’re facing crushing debt, you’re not alone. And there are ways out of debt.
7 ways to deal with too much debt
- Stop spending. Put your credit cards away. Pay in cash until you’ve got things under control.
- Do up a budget. Figure out where you’re money goes each month. Determine how much you can afford to spend and stick to your plan.
- Pay down your highest interest debts first and make the minimum payments on other
Friday 5 — or should I say 10?
It’s Friday. Regular readers know that I reserve Fridays for the Friday 5 — a weekly top five list. Last week, I said I was making an exception when I linked to a list of the top 10 ways to clear clutter. Well, this week, I’m making an exception again. I found Ron Garrett’s top 10 geek business myths and just had to share them.
As a marketer, I love myth # 7, which refers to the value of a
Phd. Ron writes:
In academia, what your
Pay down your high interest debts first
Many people run into financial troubles at this time of year. All sorts of emotions play into the decision to rack up debt over the holiday season. But the biggest emotions show up when the credit card bills come rolling in.
If you’ve got yourself in a situation where you need to pay off debt, try tackling the highest interest loans first. Consider the following situation:
- $200 on a bank credit card at 2.9%
- $500 on a department store card at 18.8%
- $1200 on a gas card at 27%
- $15,000 on a home equity loan at 7%
Although it might feel good to get rid of the $200 bank credit card debt as soon as you find $200, that’s the
more »Friday 5: clear office clutter
Last week, I complained about my top 5 sources of office clutter. Since then, I’ve stumbled across Life Organizer’s 10 simple ways to clear clutter from your home and office. I usually stick to top 5 lists for the Friday 5, but I’m making an exception this week.
This suggestion stuck out for me:
Make a rule that everything has a
drawer, cabinet, basket, bin, or shelf it belongs on put nothing on
the flat surfaces in your house
What
more »Paying freelance writing jobs | Freelance jobs
Paying freelance writing jobs take effort to find. If you’re looking for paying freelance writing jobs, you may find many posted on websites such as Craigslist. But many of those jobs pay nothing or next-to-nothing.
If you’re just starting out in freelance writing, pick up a copy of Writers’ Market. This helpful guide lists tons of paying publications. You should also master the art of writing query letters, so that you can persuade publications to pay you. Try approaching your local newspaper, too. I got my first paid article published when I was barely out of my teens — at 10 cents a word.
Related to paying
more »Money to pay off debt | Debt & money
Money to pay off debt — as the bills come rolling in, wouldn’t you like to find money to pay off debt?
Money to pay off debt: where to find it
- sell items on eBay and other online auctions
- sell clothing and unused household items via consignment shops
- get a second job
- start a consulting business
- create a home business
- write up a budget to see where you can cut back — then do it
- ask for a raise
- increase your consulting fees
- ask your lenders to reduce your interest rates and then apply the money you save to your debts
- consolidate your debts at a lower interest rate and
I love my PVR
Last month, we bought a personal video recorder (PVR). I tend to be very frugal — perhaps as a result of being self-employed — so this was a rare treat for us. All month, I’ve been singing the praises of our PVR. As a break from the usual discussion here at Consultant Journal, I thought I’d share my excitement:
- We can pause live television
- We can start watching something before it finishes recording
- We can hit "replay" to see a great shot or play again during live games
- We can use our cable company’s built-in guide to plan recordings
- We can set up recordings of series, even telling the PVR not to save
Business Valentine’s card | Valentine’s for biz
Business Valentine’s card — it’s not an overly common idea, but some businesses send out Valentine’s cards each year. A business Valentine’s card may stand out more than a traditional holiday card, since people receive fewer.
Tips for business Valentine’s cards
- Keep it professional. Don’t be romantic.
- Keep religion out of it, unless you know your recipients will respond well.
- Send cards out well in advance of February 14th. The magic will be lost if they arrive
What Bill Murray can teach you about mistakes
Academy Award-nominated comedian Bill Murray has recovered from a lot of mistakes. He was kicked out of Little League and Boy Scouts.
Bill Murray majored in pre-med during college. You can tell from this quote:
You know the theory of cell irritability?. If you take an amoeba cell and poke it a thousand times, it will change and then re-form into its original shape. And then, the thousandth time you poke this amoeba, the cell will completely collapse and become nothing. That’s kind of what it’s like being famous. People say hi, how are you doing, and after the thousandth time, you just get angry; you really pop.
Murray
more »Start thinking about those business resolutions
Ah, New Year’s Eve! If you haven’t already started thinking about your New Year’s resolution, take a few minutes today to do so. Last year, I forecast big things for 2007. I hoped for a fortuitous year. Even though my husband, child and I were in a car accident last year, many other things turned out well. I’ve been especially pleased with the growth of Consultant Journal — I’m pleased to offer a resource for others interested in surviving and
more »Friday 5: top 5 reasons to own a home biz
In this week’s Friday 5, Danielle Chonody shares her list of the top 5 reasons everyone should own a home business. Well, perhaps "everyone" is a bit ambitious, but she does make a compelling case. She writes:
When you are working for a corporation or even a small company your compensation is generally determined by industry standard. With your own business your income is determined by the amount of time and effort you put into the business, and your self development. A home business gives you the ability to dream big as no one puts restrictions on the growth of your
more »Boxing Day
I’m off today, because it’s Boxing Day. In Canada and other Commonwealth countries, the day after Christmas is a holiday, known as Boxing Day. The term comes from the practice of giving your employees and those who work for you a box of goodies. Traditionally, you’d give a box to your servants, but some people, like my Grandma, have extended the favour to paper carriers, letter carriers, house cleaners and other modern day helpers.
Of course, in Canada, Boxing Day is now known for massive sales at retail stores. People line up at midnight to take advantage of deals, especially on electronics.
Anyway,
more »Friday 5: lessons from pro wrestling
Can you learn about marketing from pro-wrestling? Paul Nilsen lists the top five things you can learn about marketing from pro-wrestling. My favourite:
When a wrestler goes out of his way to show that his opponent’s punch rocked his skull, he is said to be “selling” his opponent’s move. When the tide turns in the match, the opponent will do the same, and “put his opponent over”. In essence, a wrestler makes great matches and becomes a success by making someone else look good.
more »Never underestimate niche markets
In defining the market for your consulting business — new or well established — don’t underestimate the potential of niche markets. Take a look at this construction screw collection. Have you ever considered that some people collect screws? There’s an untapped market out there. It’s a highly specialized market and there are probably some collectors willing to pay big bucks to add to their collections.
Now, I can’t think of a consulting business that would target screw collectors. However, the importance is the niche market. You may be busy selling to a general market, but how much more
more »Really — mail those holiday cards
Okay, I know I said it before, but get those holiday cards in the mail! If you’ve been holiding out because you’re too busy, you may want to start thinking about holiday ecards. They may not be quite as endearing as traditional holiday cards, but they can at least be delivered in a reasonable amount of time.
Mailing out holiday cards takes me a considerable amount of time each year. I’ve got to select cards, inscribe and sign them, put them in envelopes, print out address labels, apply the labels and trot the cards off to the Post Office. It’s like doing any
more »Friday 5: places to network online
This week’s Friday 5 was compiled by yours truly. I’ve regularly advocated networking as a way to find new clients and build your business. If you want to network online, try these tools:
Top 5 places to network online
- Business networking tools, such as LinkedIn
- Social networking tools, such as Facebook and MySpace
- Blogs (by leaving comments, you can build relationships with bloggers and readers)
- Discussion forums on websites (you’ll build credibility through your comments and people may click on your website if you put it in your
Holiday gifts for your clients and partners
For many businesses, December is a time to thank those who’ve supported us during the past year. Some people send out business holiday cards, whereas others take their clients out for lunch. Still others send gift baskets, chocolates, or other presents.
I just received my first gift card from a business partner. She enclosed the card in a Christmas card and noted that she’d like me to check out her favourite
more »Do you own your life?
Are you still working for someone else? If you’re not running your own business, chances are that someone else dictates when you work, how you work and when you take vacation. And, with more and more people working 50 hours a week at their jobs, you probably don’t have much time for anything else. In fact, if you’re commuting for an hour each way and working 50 hours a week, you’ve got about four hours left on week days — and I’ll bet much of that is eaten up by grocery shopping, home maintenance and other unpaid work. You probably only get an hour or two to yourself each day — by which time you’re exhausted.
If you haven’t already
more »The 4-Hour Workweek
Have you read The 4-Hour Workweek? Author Timothy Ferriss wrote this book to show people how to downsize time spent on work and upsize time spent on personal pursuits.
It may sound impossible, but I know someone who makes $30k a year from working four hours a week. Sure, $30k may not bring you riches, but it’s a pretty good return from four hours a week. If you’re looking to earn money on top of your regular job, top up retirement income, stay at home with kids or ailing family members,
more »Business holiday cards — mail ‘em now
If you’re planning to send out business Christmas cards (or, better yet, holiday cards) this year, you’d better get going. By December 17th or so, many business people start taking vacations, meaning they might miss your cards. If you want to make a great impression, get your cards out before the holidays. Try to get them in the mail this week or early next week. There’s nothing worse than spending a small fortune on holiday cards, only to have them arrive after the holidays. You don’t want your cards to show up when people are in a less celebratory mood and less likely to take the time to read your cards.
Related to
more »Become a certified consultant | Certified
Become a certified consultant — does it make sense for you? Whether you should become a certified consultant or not really depends on the field you work in and the clients you serve. Certainly, in some fields, like real estate or medicine, you need to have specific credentials to call yourself a member of the profession. But you rarely need to become a "certified consultant" just to open up shop as a consultant.
However, if you want to act as a reseller of certain products, you may need to gain certification. It’s not unusual for IT consultants to pick up designations as certified consultants for products like Accpac, Siebel
more »Friday 5: top 5 life traumas
In this week’s Friday 5, Gia Combs-Ramirez shares the top 5 life traumas that turned into life lessons for her. Number 5 was the time she started a business that failed. However, she shares the lesson of this trauma:
Lesson: What I thought was the big dream was only the doorway to an even bigger one.
She’s since started a business that has turned into an even more powerful venture. She learned from her mistake and turned it into something bigger.
more »What would be your desert island marketing tool?
Let’s say that you are suddenly stripped of all your marketing tools and programs and you must choose just one. If you could only have one marketing tool, what would you choose?
I’d choose my business cards. Sure, a website can generate leads and support your marketing tactics. And brochures are great once someone has contacted you. A tradeshow can generate leads, but you still need to hand out business cards. Networking’s great, but, again, you need business cards to do it.
If you’re going to run a consulting business, you need business cards. Get professional, credible cards that sell your image, expertise and
more »Everybody needs a cheerleader
This weekend, I took my kids to the Santa Claus Parade. While watching the parade, I exchanged a few comments with a friendly woman. She mentioned that they were there to see someone in the first float. My husband and I said we were there to see someone in the last float. We all chuckled when the woman and her male counterpart realized we meant Santa. I wasn’t sure if it would be too forward to ask what float would be first. As it turned out, the first float was for parade grand marshall Ross Rebagliati, the first Olympic gold medalist for snowboarding. The people beside us shouted out Ross’s name and waved frantically.
more »Setting financial goals for your home business
Setting financial goals for your home business involves a lot more than just picking a number from the air and plunking it in a spreadsheet. And you need to do more than just look at last year’s numbers and add five or ten percent. To set accurate goals, you need a marketing plan.
A marketing plan will help you size your market and determine how to reach it. With that in mind, you can look at marketing programs and tools that will help you build your customer base — and thus your revenues. You can develop projections for generating
more »Friday 5: hiring a freelance web designer
Our weekly Friday 5 covers the top 5 mistakes to avoid in hiring a freelance web designer. Many consultants and small business owners need to hire a freelance web designer to build or overhaul their websites. But it’s not as simple as walking into a retail store and asking for the box on the top shelf. Building your website involves strategic planning. Consider tip 3:
Not planning your Web site around content
People often dump hundreds of thousands of dollars into fancy websites. But they don’t stop to consider the content, including
more »Freelance bidding sites - good or bad?
If you’ve poked around for freelance jobs on the web, you may have run into online bidding sites. Work from Home Momma shares her thoughts about bidding sites. She notes that freelancers on these sites offer their work for hire at extremely low rates.
I’ve always steered clear of bidding sites, since I know I can make much more money in my home market. But, if you’re just starting out, desperate for work or living in an area of the world with low salaries, bidding sites might hold some appeal for you. However, if you want
more »Subcontracting |Should you work under subcontract?
Subcontracting tends to be common in the world of consulting. Whether you’re the subcontractor or the person hiring others for subcontracting, you’ll run into outsourced outsourcing at some point. But some consultants shy away from working for other consultants. That’s because some consultants seem to think that they need not pay till their client has paid them. And that’s a situation you want to avoid.
When you’re hired to do a job, your pay should be contingent
more »How to find a qualified consultant
How to find a qualified consultant – that’s a subject many companies struggle to address. But help with determining how to find a qualified consultant may be hard to get. So, here at Consultant Journal, we’ve put together this article to help companies find the help they need.
What do you need from a qualified consultant?
To determine if a consultant is qualified to help you, you must identify your needs. Work out what you need from the consultant. Then determine what skills, knowledge or experience would help you meet your needs. Consider whether anyone in your existing organization can help – or whether you need
more »Make no mistake: you’re running a business
Do you think of yourself as a freelancer? There’s almost no difference between a freelancer and a consultant. In either case, you have a variety of clients and projects. It seems that some people prefer the term "freelancer" because it sounds more informal. But make no mistake: you’re still running a business.
What’s involved in the business of freelancing? The Wall Street Journal details the business side of the freelance world. But, as you work as a freelancer, you’ll be confronted with business decisions every day. Some examples:
- Pricing —
Subcontractor | What is a subcontractor?
Subcontractor — what is a subcontractor? A subcontractor is an indvidual or organization that assumes all or part of another party’s contractual obligations. The subcontractor signs a contract to take on some of the work for which another company has a contractor. For example, when contruction companies are hired to build houses, they often farm out work to plumbers, carpenters, carpet layers, electricians and other subcontractors.
But not all subcontractors work in the construction industry. Graphic designers hire copywriters. Financial consultants hire accountant. Attorneys hire
more »Friday 5: mistakes in buying a business
Looking at buying a business, instead of starting one from scratch? Check out this week’s Friday 5, a list of the top 5 mistakes made when buying a business, via Michelle Knudson. She notes the importance of evaluating the potential of the business:
We often get so sidetracked by the idea of being a business owner that we often forget what is the most important when it comes time to purchase.
Remember, as great as a business idea sounds, you have to make sure you’re actually getting something for your money. If you’re buying
more »Rewarding yourself when you work alone
When you work for yourself, you can’t expect a lot of accolades. It’s not the same as having a boss or co-worker pat you on the back several times a day. You need to be your own cheerleading squad. But what can you do to reinforce your successes?
Tips for rewarding yourself when you work alone
1. Keep track of business metrics. For example:
- number of clients
- revenue
- hours worked
- leads generated
- biggest sale
- highest consulting fee charged
2. Give yourself incentives. If you increase a metric to a certain
more »Should you subcontract?
When you’ve got too much work on your plate, you may start thinking about farming out work to subcontractors. It’s tempting to look at the work available and consider that you could still mark it up and make money for doing nothing. However, the realities of hiring subcontractors should not be taken lightly.
In hiring subcontractors, you become a project manager. You’ll be entrusting projects to someone other than yourself. If you’ve got specialized knowledge or you thrive on control, this may be challenging
more »Friday 5: top 5 sales pitch tips
Via Shaun Brown comes this week’s Friday 5: a list of the top 5 sales pitch tips. He emphasizes the importance of audience participation:
The more rapport you have with an individual or a group, the more receptive they will be to your message.
Many consultants launch right into a sales pitch, instead of taking time to connect with their audiences. It makes sense to build rapport, especially in a business like consulting. You’re really selling yourself — your skills, expertise, approach and personality. If you can’t build a connection
more »Hallowe’en for the work from home worker
Happy Hallowe’en! Ah, Hallowe’en in the work place. On a day like today, many corporate offices shed their uptight images and allow employees to dress up and party. When I worked for one software company about 10 years ago, I put on a pirate hat and hook and grabbed a sword and cape. Under the cape, I had taped several floppy disks. I was a software pirate, of course. That went over well with my fellow software workers.
But what do you do when you work from home? Well, I don’t dress up on my own and I don’t go to an office Hallowe’en party on Hallowe’en. Over the years, I have managed to crash other companies’
more »What do you do when you have too much business?
As your consulting business grows in popularity, you may find yourself in the favourable position of having too much business. That excess of work means too many leads coming in, too many requests from repeat clients and too many referrals from people who know and trust your work. As great as this situation sounds — it is a nice problem to have — it can be a bit overwhelming the first time it happens. So how do you work through it?
What to do when you’re overworked:
- Refer new clients to friends who work in the same field. I’ve had many referrals from my friend Anne, who has taken two maternity leaves. In turn,
Side job - journalism fellowship
Interested in taking on a side job? Lisa Manfield, who works in marketing for The Tyee newspaper, mentions that her paper is offering $5,000 journalism fellowships. According to The Tyee:
The fellowships are $5000 each, and go to independent journalists wanting to report a series of articles that educate citizens about important issues in British Columbia.
Entries for this round are due Dec. 15, 2007….Winners will be announced Jan. 31, 2008.
more »Friday 5: gain 5 hours a week
As part of our regular Friday Five series, here’s a list of ways to gain five hours a week. Hot tip #2 stood out for me:
Get good at saying
‘no’ to people.
I’ve always been one of those people who’ll do anything
to help another person. But, as my marketing consultant website
shot to the top of the search engines, I found that I was inundated
with requests for (free) help. I had to start saying "no". But then
I realized that I could share some of my
Should you hire an invoice factoring company?
After the post on invoice factoring, many readers wanted to know if they should hire an invoice factoring company. As with many other questions, it depends.
Do you need to hire an invoice factoring company?
- You have poor cash flow.
- You spend a lot of time on invoice processing.
- You waste time in chasing unpaid invoices.
- You frequently run into clients who are slow to pay — or who don’t pay at all.
- Your clients are reluctant to pay deposits, but you need cash in hand to buy supplies, hire subcontractors or
How’s your work-life balance? |Work-life balance
Work-life balance comes up a lot when I talk about the reasons to become a consultant. I love consulting because of the many non-financial rewards it’s brought me. (Of course, I love the financial rewards too.) Flexibility, time with family, freedom to travel, and so on. It’s great when you can call your own shots.
But, when you have your office in your home, it can sometimes be hard to maintain a work-life balance. I used to have my home office in a corner of my living room. That made it hard to ever tear myself away from work. Now I have a larger home and I
more »Friday 5: tips for success in consulting
As part of my Friday Five series of top five lists, here comes Brian Hewitt’s 5 tips for success in IT consulting. Even though he mentions IT consulting, the list offers good advice for people working in just about any consulting field. Consider Brian’s thoughts about "throwaway interviews" with prospective clients:
A “throw away interview” is an interview for a job I’m almost certain I either won’t get based on my qualifications, or am not likely to take if offered. (Some “throw aways”
more »Put your name on your website
New consultants often put together websites to generate leads and provide an online presence for their business. But there’s a critical mistake that many new consultants make. They don’t put their names on their websites.
The reasoning behind this makes sense at first. When you’re new and striving to look credible, it seems better to build up your company’s name. But even major companies include the biographies of their CEOs, VPs, directors and other senior staff. And that’s when they have the credibility of years of business continuity, global branding
more »What to look for in a home business
A fool and his money are soon parted…so, if you’re thinking of starting a home business and you want to make smart decisions, you may want to read 5 things to look for in a home business.
In starting a business, you also want to look at the barriers to entry. Even though starting a consulting business is cheap, it’s hard for just anyone to hang out their shingle and copy your business. That’s because consulting depends on knowledge. If you position
more »Invoice factoring | Factoring invoice frees money
Invoice factoring — many small businesses turn to invoice factoring as a way of improving their cash flow. Invoice factoring involves selling your accounts receivable to another company. For example, you may receive 80% of the invoice value — the factoring company gambles that they’ll be able to collect on 100%.
Benefits of invoice factoring
Depending on the terms of your contract, the factoring company will pay you upfront, assume the risk of bad debt, handle invoice processing, deposit checks, enter payments and write up reports.
If you start using invoice factoring, you won’t have to worry about giving
more »Multiple streams of income — why strive for it?
Passive income is one of those concepts that eluded me until I was in my mid- to late-20s. I grew up in a family of modest means. I figured that, if I went to university and worked hard, I’d be able to get ahead in life. Along the way, I realized that taking control of my own destiny — by becoming a consultant — would allow me to enjoy a richer life. But I was in the middle of my MBA before I realized the power of passive income.
You see, if you’re a freelancer or consultant who goes from job to job, you’re someone who owns an outsourced job.
more »5 pitfalls in choosing a domain name
If you’re shopping around for a website address for your business, you’ll want to read Chitika’s 5 tips for choosing a domain name. Just as it’s a challenge to think of a name for your business, it’s an even bigger challenge to think of a web address. Odd spellings, departures from .com strange word combinations can make it hard to build a web presence.
Of course, you’ll want to run your chosen names past a few people. Read the list of worst domain names and you’ll see why.
Related
more »Guest post: Finance, Exercise & Consulting
A Rather Obvious Metaphor for Personal Finance Couched in a True Story About Physical Fitness
This is a guest post from J.D. Roth. J.D. writes about smart personal finance at Get Rich Slowly. In the past he’s done both blog- and computer-consulting.
Exercise is a funny thing. When you start a fitness regimen, you feel awful, especially if it’s been months (or years) since you’ve been physically active. The first couple of weeks can be grueling. But once you make it a habit, once you find the groove, exercise can become exhilarating, even addictive.
During
more »Flip That House casting call
My Become a House Flipper post has generated a lot of interest — most recently from the producer of Flip That House. Producer John Ziomek of Flip That House writes:
My name is John Ziomek and I am a producer on Flip That House! If any of your readers are about to flip a house, I would love to speak with them. We are currently casting for our fourth season and interested
more »Friday 5: writing winning proposals
Here’s this week’s Friday Five, a hand-selected top 5 list. This week, learn 5 ways to start writing winning proposals. Chris notes:
Provide references: Buyers may not take the time to contact your references, but providing them up front speaks leaps and bounds about how you believe in and back up your work.
Make sure you have permission before you start handing out names. A surprised or angry reference won’t make much of a reference. And rotate your contacts. If your
more »Business career assessment test | Assessment workb
A business career assessment test can help you figure out what kind of consulting business you should be running. Although a business career assessment test can run from something like the Myers-Brigg personality test to a skills inventory, it’s a handy way to discover the right kind of consulting business for you. Even if you’ve already started a consulting business, going through an assessment or skills inventory can help you look at related services and businesses that might make you more money.
Related to business career assessment test
more »Some real-life thoughts about firing customers
Firing your customers can be the most freeing and profitable decision you ever make. If you haven’t seen some of the real life comments in "Have you ever fired a client?", take a look now.
According to a comment from Bob the Builder (cute nickname, Bob):
You can usually tell at the outset who’s going to drive you crazy. You should just go with your gut. The people who seem picky and annoying are the ones who always end up being picky and annoying. I’ve been a construction consultant for a while now and it never
more »When a client doesn’t pay
Consultants rarely get paid 100% upfront. In most cases, consultants take a small deposit, then invoice at key milestones. But what do you do if a client doesn’t pay?
Tips for managing deadbeat clients
- Send the invoice again with a reminder. It’s possible someone lost track of it.
- Charge interest on overdue accounts — for best results, mention that in your contract.
- Refuse to deliver further work until you’re paid.
- Send a demand letter, giving the client a chance to pay. Note that you’ll take further action if the invoice is not paid.
- If the demand letter is ignored, file in small claims court. It’s
You’re in business to make money
I recently overheard a marketer say:
"If you’re in business to make money, you’ve got it dead wrong. You’re not in business to make money. You’re in business to meet needs."
When I started out in marketing, I thought this was true. But, over the years, I’ve realized that it’s not quite true. It should sound something more like:
"You’re not in business to make money. You’re in business to meet needs in a profitable way."
You see, if you focus just on meeting client needs, you’ll
more »Friday 5: top 5 ways to spark new marketing ideas
Welcome to this week’s Friday 5! Here’s a list of the top 5 ways to spark new marketing ideas, via Matt J. McDonald. Check out this question:
Is it better to be the first or be the best?
We hear a lot about "first mover advantage". That’s the idea that the first business to enter a market can gain control of resources, such as locations, trademarks, patents, reputation, profits, employees and so on. But is it impossible to enter a market when you’re not the first entrant? Of course not.
When I started my marketing consulting
more »Friday 5: Top 5 business start-up myths
This week’s Friday 5 comes from Business Opportunities and Ideas. Check out the top 5 business start-up myths. Myth #2 says:
Myth No. 2: It takes years to start a business from scratch.
Fact: Most businesses are established within six months, but those thinking about or avoiding starting a business tend to assume that it takes substantially longer, on average, deterring some from starting up.
When I started my consulting business, I started making money within a couple of months. It wasn’t
more »SEO, what is it good for?
Last week, I cautioned readers about SEO scams. Some readers wanted to know if they should bother with search engine optimization. After all, who looks for a consultant on a the web?
Well, a lot of people. As I’ve mentioned before, my website helps me find new clients for my consulting business. I get lead after lead. And I rely heavily on search engine optimization to promote my consulting business. When you rank high in Google, you may see that prospective clients assume you’re credible.
more »Conclusion: Interview with Mary Kastle
When you think consulting, you might be tempted to think of business consulting or IT consulting — or, if you’re a bit more fanciful, you might let your mind wander to freelance work, such as writing and graphic design. But the world offers a host of business ideas that share kinship with consulting. That’s why, in my Discover Your Inner Consultant workbook, I encourage consideration of all life experiences, not just those that seem like consulting.
To show just how "non-consulting" businesses can be similar to consulting, I’ve been interviewing musician Mary
more »Business Christmas gift idea | Christmas gifts
Business Christmas gift idea — start thinking about business Christmas gift ideas now, before it’s too late to place an order. As a business, you need to start thinking about the holiday season well in advance of the actual holidays. Consider the following tips.
Choosing a business Christmas gift idea
- Steer away from "Christmas" and instead go with the more sensitive "holiday gift" or "winter gift". Unless you’re certain all your customers celebrate Christmas, why risk offending someone to whom you only hoped to share celebration?
Friday 5: Top 5 tips for using universities
This week’s Friday 5 comes from SCORE’s list of the top 5 tips for using colleges and universities to promote your business. SCORE concentrates on the many programs available from colleges and universities. But some other options:
- hire a student to help with lead generation, administrative tasks or direct marketing
- gain free business advice from a senior student who needs to do work for a portfolio
- sponsor a program or workshop and promote your business to students, if it’s
Watch out for SEO scams
If you’ve got a website or you’re thinking about building one, watch out for SEO scam artists. Search engine optimization — a process of building your website to do well for certain search engine searches — is a business fraught with scams and half-truths. There are plenty of people willing to take your money and give you little in return.
One of my biggest pet peeves is the group of web designers who think search engine optimization simply involves putting a few words into meta tags. They tell their clients that they’ve SEO’d the client’s site, when
more »Interview with musician Mary Kastle, part 2
If you’re trying to reinvent your consulting business or start a new one, it’s important to realize the wide variety of consulting business ideas available. Open your mind, if you want to Discover Your Inner Consultant.
In part one of my interview with musician Mary Kastle, we discussed how she got into the music business and what she does as part of her job. It’s
more »It’s Labour Day: take a break
Happy Labour Day! Well, Happy Labour Day to those in Canada and the US (okay, Happy Labor Day to you). If you’re from another country, you’re probably wondering what I’m talking about, since most of the world celebrates Labour Day in May.
Canada has celebrated Labour Day on the first day of Monday since the late 1800s. Although unions often have Labour Day picnics, most Canadians see today as the end of summer. It’s a great time to have a barbecue, day at the beach or last hurrah at the cottage.
Fortunately, since I live in beautiful British Columbia, today is hardly the last day of
more »Friday 5: Top 5 business lies
Our weekly Friday 5 list comes from Fast Company’s
top 5 business
lies. This one rings especially true:
Lie: "This is business, it isn’t personal."
The last time I heard that lie, I was in the middle of suing a
deadbeat client. For some reason, people seem to think they can act
like jerks, as long as it’s in the name of business. They try
to use the "this is isn’t personal" line to make you feel
like you’re wrong to have any feelings about right and wrong.
I disagree. Everything
Finding consulting jobs
Scott writes in with this question:
I am new to the consultant
business. I have no idea if anyone has had any success with
consultant /headhunter sites or consultant job search
sites.
I\’m looking for
assignments up to 12 months. I am in the business/tax/management
areas. Does anyone have any suggestions where to start? I would
consider pay sites also.
As I mentioned in my post on Rentacoder,
Read your email
Once or twice a month, I use email to interact with a customer service rep or technical support rep from a company. I’ve sent emails about everything from my tax return software to business insurance. In about half of all cases, the email I receive from the customer service team blatantly ignores the email I sent.
I don’t mean that I got a generic response. I mean that the rep never took the time to read and understand my message. For example, when I emailed Quicktax about using their tax
more »Interview with Mary Kastle, musician
In encouraging readers to Discover Your Inner Consultant, I’ve emphasized the wide variety of ways in which you can be self-employed as a consultant. My list of consulting business ideas includes many businesses that might not seem like consulting. But, if you’re selling your knowledge and experience to help people solve problems, you’ve a consultant.
I’ve known musician Mary Kastle for more
more »Friday 5: top 5 signs you’re charging too little
Via Dane Carlson, here’s this week’s Friday 5: the top 5 signs you’re charging too little. You may need to raise your consulting fees if this one rings true:
"You never run out of work, yet you are subsisting on beans and ramen noodles."
I’ve got a friend who made as much as I did last year, but she had to work much harder. She charges almost a third of what I do. She
more »Land line or cell phone line?
A reader wrote in to ask about telephone options for his consulting business.
"Should I get a land line or cell phone for my home business?"
Forgive me for sounding like an economist, but it depends. If you’re frequently out of your office or perhaps working from a mobile office, such as your car or a coffee shop, a cell phone may be the best option. With a cell phone, you can be in constant contact with clients and business partners.
However, with a land line, you may see lower costs. Mobile phone plans can be expensive, whereas land lines tend to be a bit cheaper, especially for long distance calls.
I’ve
more »From one client to many
Any established client will tell you that it’s important to have more than one client. But how do you go from one client to many? Douglas Welch of Friends in Tech explains how one client’s referrals and contacts can help you build a full business:
Be aware of the possibilities when dealing with your clients and their clients might just be your clients, someday.
Finding new clients can be as easy as tapping into your network. In fact, when I hand out
more »Friday 5: top 5 reasons to be an entrepreneur
It’s Friday 5 time. Matt Inglot’s list of the top 5 reasons to be an entrepreneur is a pat on the back for those who’ve already made the leap — and an inspiration for those of you still toying with the idea of starting a business. Matt notes:
While working a regular job isolates you from the risk of no return on bad ideas, it virtually nullifies the incredible return on good ones. Imagine coming up with a way to save your boss $30 000. You’ll be lucky to get a $500 bonus, and in all likelihood you will receive nothing
more »50 ways to increase your productivity
Want to increase your productivity? Check out this list of 50 ways to increase your productivity, via Lifehack.
Number 29 is good for a chuckle: go on an information diet. Given that the list of ways to increase your productivity runs to 50, just reading the article itself underscores the problem. I know I can waste a lot of time reading information online, though. When you consider email, blogs, websites, newspapers and instant messenger, it’s easy to fritter away a chunk of time. In recent months, I’ve worked to become more efficient with the information
more »Where to store home office supplies
- Keeping on top of your growing list of home office supplies can be a challenge. Even if you have a dedicated home office, it’s still a challenge to store all the supplies. If you find that you don’t have enough space for materials in your home office, try the following:
- storage bins that slide under your bed
- a storage ottoman in your living room
- bins in your garage or storage locker
- mini-storage rental
- a bookcase
Friday 5: top 5 biz travel nightmares
Time for the Friday 5. American Chronicle shares the top 5 business travel nightmares. Number 3 was good for a chuckle:
You are receiving the cold shoulder because you used the 6 words that every ticket or gate agent despises. “Do you know who I am” are the six most lethal words any passenger can use.
One of my friends has a second job as a call center agent for an airline. Her regular job involves work in the medical
more »Consulting and freelance deposits
Setting your consulting fees is one thing, but do you ask clients to make a deposit when they hire you? Asking for a deposit poses several benefits.
Benefits of a deposit
- May help provide legal proof that you’ve entered a contract — money or "consideration" has changed hands
- Reminds the client that they’ve entered a binding contract
- Scares off some people who had no intention of ever paying you
- Ensures you’ll receive at least something, if the client disappears without paying
- Improves your cash flow situation, so you can
You don’t need a separate home office
If you’re thinking about working from home, you don’t need a separate home office, according to Debra Ng. Just find somewhere to keep your files and your laptop — your kitchen table can do the rest.
Setting up a home office really means finding somewhere to keep your work. You may find it easier to concentrate and switch to "work mode" if you have dedicated space. But just having a place for your things can help. A home
more »Friday 5: new top 5 series
Welcome to the Friday 5. I’ve decided to introduce a weekly top 5 list, as a way of lightening up Consultant Journal and introducing readers to other blogs. For the next few weeks, I’ll be running a Friday 5 — a top 5 list that I’ve discovered. I invite readers to submit their own top 5 lists or to share their own thoughts in the comments (as always).
Let’s kick off the Friday 5 with the top 5 mistakes in selling to small business owners, via Small Business Trends. If you’re practicing your basic
more »Do you miss your commute?
When I became a consultant, I gave up my commute. Now, together, my husband and I put about 5,000 km (3100 miles) on our car each year. Although that’s great for the pocketbook and for the environment, it did mean giving up a few things.
I no longer have 30 minutes to myself twice a day. No talk radio, no radio tunes. No unwinding in the car on the way home from work.
Wait a minute…unwind in the car? I was fighting bridge traffic, downtown snarls and more. Just driving outside downtown for lunch today reminded me why I quit commuting. It took me 20 minutes to drive about
more »Remember to take vacation
Ever get halfway through the summer and realized you haven’t taken a vacation? When you’re self-employed, it can be hard to justify taking time off. A week without work means a week without pay…right?
Not necessarily. If you’ve managed to set your consulting fees properly and set aside money throughout the year, you should have cash on hand to cover vacation time. For example, as a minimum, I allow myself six weeks for vacation and sick leave when I calculate my fees. That’s similar to the amount of time off I’d get in a full-time job.
No money
more »When should you apply for a line of credit?
Apply for a line of credit before you leap into consulting or self-employment on a full-time basis. Banks tend to be a little more generous with credit terms when you’ve got a full-time job. Of course, rational people will point out that anyone can be laid off from a job, but that consultants at least have several clients, which should make consultants a better credit risk. Lose your job and you lose all income. Lose a client and, well, you’ve still got several clients and your marketing should still be bringing more in through the door.
Still, apply for a line
more »Passive income idea | Idea for passive income
Passive income idea - looking for an idea to help you generate passive income? Whether you’re working a regular job or self-employed as a consultant, it’s frustrating to work hard every day, only to have to start again tomorrow, so that you can have an income come in.
Passive income idea generates ongoing revenue
Creating a passive income means you’ve found a way to make money without working harder. For example, one graphic designer I know has created a successful invitation template business. Whereas graphic design jobs are usually one-off projects, a template is something she can sell over
more »Emergency fund - how big an emergency fund?
Emergency fund — an emergency fund is made up of savings to cover the cost of an unforeseen crisis, such as job loss or illness.
But how big should your emergency fund be? Financial pundits say you should have anywhere from three to nine months of expenses set aside in an emergency fund. For people who are self-employed, financial fitness is paramount – try striving for the six to nine months end of the range, given the calculated risk you take in starting a small business.
How do you calculate expenses for six to nine
more »Financial fitness and self-employment
Financial fitness is key to the health of your small business. If you’ve let your personal finances get out of shape, you’re going to have a hard time being self-employed, especially if you’re a consultant. That’s because you may run into situation where clients fail to pay on time — or at all — and you’ll need to be able to get through both good times and bad.
If you’re striving for financial fitness, I encourage you to work at building up an emergency fund. Ideally, this should be enough to cover six to nine months of expenses — enough to see you through hard times, regardless of whether
more »Fake office noise boosts credibility
Does fake office noise boost your credibility? ThrivingOffice.com seems to think so. They’ve created CDs of fake office noise for home businesses to use. By cancelling out the sounds of lawn mowers, barking dogs, playing children and even your dishwasher, you can make your home business sound larger than life. I haven’t checked out the CDs — I just happened upon the website by chance — but it sounds like an interesting way to make your home business seem more professional.
Related:
How a home business makes life easier
Entrepreneur’s blog has a great piece on how a home business makes life easier. Tax deductions, work-life balance…there are tons of reasons to have a home business. If you’re interested in those reasons and more, check out these related articles from ConsultantJournal:
more »Rentacoder - not just for programmers anymore
Over at Online Freebies, there’s a post about finding freelance work via Rentacoder. In spite of the name, Rentacoder offers work for more than just coders (programmers). It’s possible to bid on work for all aspects of software development — even business and communication projects.
I’ve never used Rentacoder, eLance or similar services. I’ve generally found that the people competing for those jobs charge very low consulting fees, perhaps because they
more »Bunny slippers and the home office
Ah, the lifestyle of the self-employed. Pajamas till noon, bunny slippers all day, soft jazz playing in the background….
Self-employed realtor, Teresa Boardman, shares the truth about bunny slippers, the badge of the home business owner. I don’t own a pair of bunny slippers and I don’t know any home-based business owners who do. I do know several people who wear pajamas till noon, although I’m not one of them. However, I do often trek out to get the mail in my slippers, simply because they’re easier to put on than shoes in a hurry. I don’t
more »Discount multifunction printers - buying
Discount multifunction printers. In Discount multifunction printers, I recommended asking your local retailer for a discount. Some of you have written me to ask how to do this. It’s pretty simple.
How to negotiate a discount multifunction printer
- Research current pricing online, in flyers and stores. Some stores will price match or price match and give you an extra 5% or 10% off, so explore that avenue first.
- Get a good sense of the printer’s value.
- Go to a retail store. Ask the sales associate if that’s their best price.
- In