Lead generating remains key to the success of your business. But, take a minute to step back from all the hype about generating leads through the web. There's nothing wrong with generated leads the old-fashioned way. Here's how:

Lead generating the old-fashioned way

• Contact existing clients to see if they want to buy more or again
• Ask for referrals from existing clients and contacts
• Follow up with people who've previously expressed an interest in your services
• Go to an event and make connections with people - get their cards, if they're interested
• Speak at events and make it easy for people to follow up with you
• Run a contest or promotion
• Carry out a direct mail campaign
• Piggyback on another company's ads or newsletter
• Partner with a complementary company on a campaign
• Offer reports and whitepapers to people who provide their contact information
• Run your own ads
• Start up a newsletter
• Cold call

Related Posts

• Finding new clients - part 1
• Finding new clients - part 2
• Finding new clients - part 3
• Finding new clients - part 4
• Finding new clients - part 5
• Basic selling skills

Related Books

• Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants by CJ Hayden.

• What Clients Love: A Field Guide to Growing Your Business by Harry Beckwith.