Proposals – proposals make up a key part of any consultant’s sales tools. As a consultant, you’ll be asked to write everything from back-of-the-envelope proposals to the kind of detailed proposals that governments request.

Five considerations for proposals

In writing any proposal, you should wrap your mind around:

• Goal – why are you writing this proposal?
• Audience – who will read this?
• Details – what requirements, deadlines and dealbreakers were cited in the request for proposals?
• Structure – what’s the best way to arrange the proposal?
• Contents – what do you need to include, based on the above?

With that in mind, work through each stage.

Related to proposals

• Basic selling skills
• Lead generating
• Finding new clients